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… including enclosures) Author: Oskar Gustafsson Tutor: Martin Nilsson Course: Political Science C level ? Bachelor’s Thesis Period: Spring term 2010 University: School of Social Sciences Linnaeus University Purpose/Aim: The purpose of my research study is to, through the use of …
En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
… fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have also carried out an empirical study where we interviewed ten library managers in one municipality, seven politicians in the same municipality and …
En undersökning av folkbibliotekens arbete med extern marknadsföring.
… even undertaken. We conclude that the reason for this is that there are no political guidelines, directives or marketing plan by local governments.
… deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the …
En undersökning av en social marknadsföringskampanj
… organization’s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through. The purpose of this essay is to describe how a social marketing campaign should be planned and …
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the …
… a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of …
Hur bankerna ska klara en högre konsumentrörlighet
… loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of …
En analys ur politikernas perspektiv i Västerås kommun
… executive committee in the representative democracy as the best functional political system. The political climate characterizes as a sort of conservatism or pessimism when it concerns IT and democracy. Despite all of this, there are many optimistic attitudes about IT in a …
"Øresund" - analys av regionen som territorialiserad simulering
… of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… Joanna Morell, Tutor: Ann-Marie Morhed 2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is …
… the two issues together a further question was added with regard to how the political legal environment can enable the EU and consumers to make choices that they are content with regarding the GM food issue. Further to that, despite the WTO ruling, bans on certain GMO’s that are …
… company’s interest of handling personal data to market its products via direct marketing. As such, this essay has sought to establish the law in effect for the weighing of interests in the data protection act regarding the commercial interest. A review of the law in effect has …
- en jämförelse mellan SVT och TV4 2003 och 2006
… (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using …
… facing a turbulent environment characterized by social, economical and political changes. It is the responsibility of the topleaders of the municipality (the municipal manager and the chairman of the local government board) to manage the situation and to make sure that the …
