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En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have …
The term ”good marketing practice” in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine …
Samordning av budskap mellan kommunal och nationell nivå i svenska politiska partier
Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of …
community-based social marketing strategy in Malmö
… big communities employ a variety of enabling factors. Firstly, infrastructure, political support and choice editing can be of help to get community members started with a new behaviour, especially when there are many barriers to it and convenience is appreciated. Secondly, to …
… reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also condemn after the marketing acts 4 § general requirement which’s says, ”marketing must be compatible with good marketing practice” which also …
… one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city does it. By using discourse analysis and institutional theory, this essay aims …
De nya moderaternas politiska kommunikation under valrörelsen 2006
… From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006 Authors: Pontus Caresten Aim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish …
… investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The …
… for the subject in question. Since the principal is especially focusing on political Pr, there are several parts of this thesis which analyses social media in politics. However, most of the analyses are focused on marketing because there is a larger amount of information …
… door-to-door canvassing. For the first time in 50 years the two biggest political parties, the Social Democrats and the Moderate Party, have decided to create a campaign based on personal meetings with the voters in their own home. To investigate this old-new way of campaigning …
… propositions must be able to confirm its correctness. Can they not this, the marketing falls and is thereby undue according to MFL. There are however a pair criteria that must be met in order to intervene against an undue marketing. Partly it must have been a person within the …
En studie om marknadsföring inom svensk politik
… always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands …
… habitants differ from the one that town officials present through city marketing. This is done by comparing the results from the interviews with marketing material from Karlskrona aimed at investors, visitors and habitants. By doing so I conclude that, one; the perceived …
En alternativ väg till kund lojalitet
… of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the …
Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
… including enclosures) Author: Oskar Gustafsson Tutor: Martin Nilsson Course: Political Science C level ? Bachelor’s Thesis Period: Spring term 2010 University: School of Social Sciences Linnaeus University Purpose/Aim: The purpose of my research study is to, through the use of …
