221 uppsatser · sida 15 av 15
… which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive …
- En undersökning av lyssnarnas attityder tillsponsring inom podcasting
Bakgrund: Podcasten är ett färskt tillskott till nuvarande marknadsföringsmedier och har påkort tid visat stor potential inom marknadsföringskommunikation. Den lågaproduktionskostnaden och enkelheten attraherar annonsörer som vill skapa riktad reklam tillsina kunder. De flesta …
Manipulation till att välja en specifik kulör på plastpåse
… Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om kunderna valde den primade kulören på plastpåse eller inte. Kontrollgruppen bestod av 117 personer och dessa fick inte se någon skylt. Resultatet visade en …
En studie om integration mellan marknadsfunktioner och logistikfunktioner inom svenska detaljhandelsföretag
… kommunikation, informationssystem och funktionernas fysiska placering.
Lukt, känsel, hörsel, smak och syn
… The information from each company is gathered by interviews that took place at each company with responsible employees. We have also met with experts in different sensory areas to best find out how companies can make best use of sensory experiences to influence their customers …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… sales channels. However, the price, the fit and the quality share the second place. Also, the brand and the width of the supply are of significance since the availability is greater in e-commerce. These two factors, can along with the price, be prime reasons for onlineshopping …
Titel: Produktplacering i Solsidan - hur företag resonerar kring sin planerade exponering.Författare: Anna Becker och Johanna Wållgren.Kurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik,medier och kommunikation, Göteborgs universitet.Termin …
… breeding of school horses and ponies in a larger scale and this should take place primarily at a larger facility, such as the national equestrian centres. In the future it is likely that the instructor is increasingly required to educate and train horses and therefore it is …
En undersökning om bakgrundsljud på bibliotek
Since the role of the libraries as merely a place for loans has decreased, the importance of giving the visitors a total experience has increased. The aim of my thesis was to investigate whether a change in the sound environment at the library of Jokkmokk could generate more …
utomhusreklamens inverkan på stadsmiljö och stadsliv
… experience of it. The signs could act as orientating land marks and also give places identity such as the case of Times Square in New York. The roles of the municipalities have changed as they receive less funding. Outdoor advertising generates income, however the consequences …
Roomservice - en annan form av marknadsföring
… An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this …
