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The design of packages is something that product manufacturers put great effort on. The package is often the consumers' first interaction with a product and consumers judge the product based on the package. A common way to evaluate a package design is to let respondents look at …
… The project has involved development and efficiency of a free starter package for expectant parents with useful content consisting of useful products for both before and after childbirth. Areas that have been investigated include packaging development, service design and …
Vem/Vad/Vilka påverkar?
Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994 …
… handling that demands much time and resources. The reason is that the packages are not designed with handling in mind. Several of the packages of today also have a poor degree of utilization that means there is room for a fewer number of articles. That in turn means more …
… channel of marketing. One noticed dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation …
En teknisk introduktion och tidig konceptutveckling
… using plastic films and sheets as materials for shaping openings for Tetra Pak packages. It is also a technical introduction highlighting the areas of importance for the development of plastic film and sheets openings. The master thesis has been carried out as a co-operation …
… channel of marketing. One noticed dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation …
… channel of marketing. One noticed dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation …
… channel of marketing. One noticed dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation …
… of all stakeholders involved in the process of designing and consuming a package. We gathered the empirical data from several sources: SCA Packaging in the role of the supplier/design agency; Beiersdorf in the role of the manufacturer; Jesper Clement as the representative of the …
The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible …
… the task of the purchasing department. And also to create a communication package with the purpose of increasing the internal customers understanding of what the purchasing department does. The research strategy of the thesis was a survey and empirical data was collected by …
Utvecklandet av en designprocess för Sister Kenny Research Center
… The outcome of this thesis project is a comprehensive innovation strategy package with a set of tools to enhance the innovativeness at the Sister Kenny Research Center. The strategy package consists of three interlinked parts: ? A design process adapted to the work environment …
… attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different depending on if the brand is a retailer brand or a market leader. Also we sought to find if this effect would be …
En fallstudie av varumärket Coca-Cola
Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this …
