Masteruppsats
Intern kommunikation av inköpsprocessen
Sammanfattning
This thesis was performed at Scania’s purchasing department of non-automotive products in
Södertälje, Sweden during spring 2007. The management of the purchasing department of
non-automotive products believe that their internal customers might not have full
understanding of what the purchasing department does. This is a problem because the internal
customers might not use the contracts negotiated by the purchasing department or they might
not involve the purchasing department when making purchases.
The purpose of this thesis is to examine if and how the internal customers? perception deviates
from the purchasing department’s perception regarding the task of the purchasing department.
And also to create a communication package with the purpose of increasing the internal
customers understanding of what the purchasing department does. The research strategy of the
thesis was a survey and empirical data was collected by using questionnaires and interviews.
The communication package was designed with the result from the gap analysis, information
from interviews, relevant communication theory and information from Scania’s intranet.
The gap analysis indicated that the internal customers might not have complete understanding
of the work which the purchasing department does regarding the supplier base and activities
concerning the supplier base, i.e. how the purchasing department finds and evaluates
suppliers. The analysis also indicated that the internal customers did not want the purchasing
department to be involved to the same extent as the purchasing department itself wants, when
finding and evaluating suppliers. The gap analysis also indicated that the internal customers
possibly lack understanding of the fact that the purchasing department has to consider the
total cost imposed on Scania when evaluating quotations and choosing supplier. Furthermore
the internal customers did not want the purchasing department to be involved to the same
extent as the purchasing department itself when evaluating quotations and selecting suppliers.
In order to bridge the gaps and to increase the internal customers understanding of what the
purchasing department does, a communication package was produced. The communication
package consists of a power-point presentation, instructions and a suggestion of
implementation. The power-point presentation was tested in a pilot on a group of internal
customers. Input for improvements was received when interviewing the internal customers
participating in the pilot.