Uppsatser om one to one marketing

417 uppsatser · sida 27 av 28

E-handeln är det nya svarta ...så var noga med hur du stylar den.

C-uppsats · Handelshögskolan i Stockholm

… for e-stores to communicate in the proper way, where promotions/campaigns is one of the tools in the marketing mix which has become central in marketers struggle to withhold profitable e-businesses.The purpose of this study is to see how and if consumer behavior theory from the …

Musikens oanade effekter - En studie om musik i dagligvarubutiker

C-uppsats · Handelshögskolan i Stockholm

… that often is used in order to affect customers is music, in fact it is one of the in-store elements that has been investigated more carefully. Nevertheless, in spite several studies on music and its impact as an in-store atmospheric on customers, it is not yet obvious what …

Matregionen Södra Roslagen

en etnologisk studie om lokala beskrivningar av en regions mat

Kandidatuppsats · Högskolan på Gotland

… the food culture of the region and analyse why some types of food are mentioned and others are excluded. Several people within the food industry of Södra Roslagen were given surveys asking them to describe the food habits of the area, from commodities and certain dishes to …

Turismens inverkan på inflyttning till en ort

En studie av orten Kisa, Kinda kommun

Kandidatuppsats · Högskolan i Halmstad

… tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas …

Corporate Social Responsibility

En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar.

Kandidatuppsats · Mälardalens högskola

… Nyckelord: CSR (Corporate Social Responsibility), Bostad AB Mimer, Relationer, Marknadsföring. Frågeställning: På vilket sätt är CSR lönsamt för Bostad AB Mimer? Syfte: Syftet är utvärdera hur Bostad AB Mimer arbetar med CSR inom olika verksamhetsområden för att uppnå sina …

Doing well by doing good

Hur kommunikation och anpassning av CSR skapar värde

Kandidatuppsats · Södertörns högskola

… about the adaptation and communication of CSR, and the perception of how one type of value in relation to another is created and defined. It is clear, however, that companies must make a choice regarding which areas of CSR they should prioritize. Purpose: The purpose of this …

”Facebook har blivit lika självklart som att ha telefon”

Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering

Kandidatuppsats · Umeå universitet

”Facebook has become as natural as having a phone” The use of social media in three libraries in the Umeå region ? an evaluation Social media has come to be an integral part of people’s everyday life, as well as the business world in terms of communication and marketing. More …

Hållbart varumärke

En fallstudie på Vattenfall om hur kommunikationen av hållbarhetsarbetet påverkar varumärket

Masteruppsats · Linköpings universitet

… varumärke. Studien har genomförts som en kvalitativ fallstudie av projektet One Tonne Life, som genomfördes av Vattenfall i samarbete med flera andra partnerföretag 2009-2011. Vattenfall ser detta projekt som ett exempel på lyckad hållbarhetskommunikation och det är därför ett …

Ledarskap i organisationsförändring.

Masteruppsats · Göteborgs universitet · 2013

… of the libraries? Facebook pages the communication with the users consists of one-way-communication. The most common reasons to use Facebook that the libraries report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to …

Vilka behov av mertjänster har Areals fastighetsköpare?

Kandidatuppsats · SLU

Areal is one of the major players in the Swedish market for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. Add-on …

I äran att vara kvinna

Genussyn och dess användning inom new age

Kandidatuppsats · Linnéuniversitetet

… of circa 25,000. The main bulk of the magazine is advertisements, and one reoccurring part is the article Frimodigt where several of the magazine’s advertisers take part in a short interview. Twelve of these interviews have been analyzed, along with depictions of 518 people from …

Av gammal vana

En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning

Kandidatuppsats · Södertörns högskola

The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must …