Uppsatser om one to one marketing
417 uppsatser · sida 27 av 28
Kandidatuppsats · Chalmers tekniska högskola
… increased security, which may be a consequence of that they feel anxious or lonely. It concerns ordinary homes with qualities that suit needs of seniors. There is no allowance from the local municipality required in order for seniors to apply for these homes and so assisted …
C-uppsats · Handelshögskolan i Stockholm
… for e-stores to communicate in the proper way, where promotions/campaigns is one of the tools in the marketing mix which has become central in marketers struggle to withhold profitable e-businesses.The purpose of this study is to see how and if consumer behavior theory from the …
C-uppsats · Handelshögskolan i Stockholm
… that often is used in order to affect customers is music, in fact it is one of the in-store elements that has been investigated more carefully. Nevertheless, in spite several studies on music and its impact as an in-store atmospheric on customers, it is not yet obvious what …
en etnologisk studie om lokala beskrivningar av en regions mat
Kandidatuppsats · Högskolan på Gotland
… the food culture of the region and analyse why some types of food are mentioned and others are excluded. Several people within the food industry of Södra Roslagen were given surveys asking them to describe the food habits of the area, from commodities and certain dishes to …
En studie av orten Kisa, Kinda kommun
Kandidatuppsats · Högskolan i Halmstad
… tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas …
En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar.
Kandidatuppsats · Mälardalens högskola
… Nyckelord: CSR (Corporate Social Responsibility), Bostad AB Mimer, Relationer, Marknadsföring. Frågeställning: På vilket sätt är CSR lönsamt för Bostad AB Mimer? Syfte: Syftet är utvärdera hur Bostad AB Mimer arbetar med CSR inom olika verksamhetsområden för att uppnå sina …
Hur kommunikation och anpassning av CSR skapar värde
Kandidatuppsats · Södertörns högskola
… about the adaptation and communication of CSR, and the perception of how one type of value in relation to another is created and defined. It is clear, however, that companies must make a choice regarding which areas of CSR they should prioritize. Purpose: The purpose of this …
Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
Kandidatuppsats · Umeå universitet
”Facebook has become as natural as having a phone” The use of social media in three libraries in the Umeå region ? an evaluation Social media has come to be an integral part of people’s everyday life, as well as the business world in terms of communication and marketing. More …
En fallstudie på Vattenfall om hur kommunikationen av hållbarhetsarbetet påverkar varumärket
Masteruppsats · Linköpings universitet
… varumärke. Studien har genomförts som en kvalitativ fallstudie av projektet One Tonne Life, som genomfördes av Vattenfall i samarbete med flera andra partnerföretag 2009-2011. Vattenfall ser detta projekt som ett exempel på lyckad hållbarhetskommunikation och det är därför ett …
Masteruppsats · Göteborgs universitet · 2013
… of the libraries? Facebook pages the communication with the users consists of one-way-communication. The most common reasons to use Facebook that the libraries report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to …
Magisteruppsats · Högskolan i Borås · 2013
… of the libraries? Facebook pages the communication with the users consists of one-way-communication. The most common reasons to use Facebook that the libraries report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to …
Kandidatuppsats · SLU
Areal is one of the major players in the Swedish market for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. Add-on …
C-uppsats · Handelshögskolan i Stockholm
… for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This …
Genussyn och dess användning inom new age
Kandidatuppsats · Linnéuniversitetet
… of circa 25,000. The main bulk of the magazine is advertisements, and one reoccurring part is the article Frimodigt where several of the magazine’s advertisers take part in a short interview. Twelve of these interviews have been analyzed, along with depictions of 518 people from …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
Kandidatuppsats · Södertörns högskola
The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must …