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En studie om effektiv marknadsföring
… of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The study’s theory consists of topics and terms of product placement …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… companies affect consumers feelings towards their brand by using green marketing and CSR. Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011 Keywords: Green marketing, CSR and branding …
… Jay Conrad Levinson's founded about 30 years ago the concept of guerrilla marketing. This creative marketing method was initially meant for those companies with limited resources. The method can be very cost effective and widely used today among both large and small companies …
En kvalitativ studie om människors användning av sociala medier i samband med resande
… phenomenon to contribute new awareness that destinations can exploit in their marketing. The theoretical background is presented as a current state of knowledge regarding the topic social media and social status. This section also includes theories regarding the complexity of …
en dunderkur för ideella föreningar?
… i form av enkät. Den teoretiska referensramen utgörs av word-of-mouth marketing, word-of-mouse marketing och many-to-many marketing. Resultatet påvisar att fördelar med användandet av sociala medier för marknadsföring överträffar nackdelarna. För ideella organisationer borde …
… and reaches out to the customers. The company is also managing relationship marketing, which involves meeting with clients properly and put them first, trying to understand and finding out what the customer wants to buy from the company. This is a strategy that is going to …
… forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the …
… purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything …
… to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This purpose served …
En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry …
… The main method for companies to affect consumers' behaviors is through marketing. It is therefore very relevant for companies to learn better when to use green marketing for different types of product categories in order to make their marketing strategies successful. Limited …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company’s pages on the social media as a way of communicating with …
utmaningar och åtgärder.
… study is to create knowledge about librarydigital services and their marketing to patrons with disabilities in Armenia, on theexample of the National Library of Armenia, as well as, to discover opinions of theNLA librarians and patrons with disabilities about the importance of …
