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… one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city does it. By using discourse analysis and institutional theory, this essay aims …
… this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians …
En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
… and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feeling that a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out …
Bloggreklam, en effektiv marknadsföringskanal?
… a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others …
… det fjärde året, blev viverkligen fascinerade av själva ämnet One to One marketing.Undersökningens syfte är att studera hur tjänsteföretag tillämpar One to One marketing och påvilket sätt de inför perspektivet inom sina arbetsrutiner. De aspekter som vi har funnit …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four …
En fallstudie av Broby bibliotek
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian …
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
… we had the changing music industry, an evolution of the internet and viral marketing communication. To answer our research question we decided to conduct three interviews with people who worked at independent labels and had market communication as their area ofresponsibility …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
… basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews …
En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of …
In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer …
En studie av framgångsrik gerillamarknadsföring
… this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the …
… craft production. We wanted to see how the centre could use storytelling as a marketing strategy. Our main problem is: How can Ecological and Handicraft Development Center use storytelling to promote their handicraft products? The investigation will explore the concept of …
Ett effektivt verktyg för folkbibliotek?
Sensory marketing An effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it …
En studie kring riskerna att vara social i sociala medier
… media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication …
