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… on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students. This thesis focuses on the marketing activities done by educational institutions to recruit new students. This study will …
… in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have …
Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix …
… We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience. LHC was founded as a sports club whose aim was to achieve success in ice hockey. Ice hockey clubs are today big business which points toward that the …
… the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter …
The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The …
… this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
… basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews …
… to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing …
utmaningar och åtgärder.
… study is to create knowledge about librarydigital services and their marketing to patrons with disabilities in Armenia, on theexample of the National Library of Armenia, as well as, to discover opinions of theNLA librarians and patrons with disabilities about the importance of …
… Teoretiska perspektiv: Undersökningen utgår från modellen Levels of Place Marketing av Kotler et al. (1993). och Linds teori om regionala förändringsledare och produktiva växtkulturer (2002). Dessa kompletteras med annan forskning inom området. Empiri: Empirin består av …
… hospital library? How are the needs satisfied by the hospital library? What marketing strategies are used by the hospital library to reach out to the nurses? Is it enough to achieve the goal? The method in this study was a case study with the emphasis on the qualitative …
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends …
… same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can …
… more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through …
