90 uppsatser · sida 1 av 6
En fallstudie om Skanska
As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It …
… havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the …
En studie ur ett tidsrelaterat perspektiv
… is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term …
-En studie om ishockey idrottsAB i Stockholm
Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P’s of the Marketing mix. Method: We have used an abductive approach in this study. The research was …
… of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three …
En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien
Problem formulation ” Are there any factors affecting the choice of marketing strategy” ” What is it that determines the degree for the company to use a standardized or a adapt marketing strategy” ” How profitable is Scania's marketing strategy in each country” Objective: The …
Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix?What are the …
Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and …
En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek.
This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the …
En fallstudie om hur brand image och marketing mix modellens faktorer påverkar konsumenters köpbeteende.
… och står bakom konceptet. I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med …
… weapon for competition in the retail business is defined through the retail mix. The retailer however often have limited resources whereas they have to prioritize between the factors included in the retail mix. The main purpose for this paper is to investigate what kind of …
Vem/Vad/Vilka påverkar?
Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994 …
The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries …
- en utvärdering av marknadsföringsstrategier
… VT-2007 Nyckelord: Lojalitet, Word-of-mouth, Involvement theory, Marketing mix, Medicinteknisk verksamhet, Medicintekniska avdelningen analys på Karolinska Universitetssjukhuset. Syfte: Syftet är att utvärdera om MTA-analys marknadsföringsstrategier skapar lojala kunder? Metod …
