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The modern beauty market is concentrated with intense competition where cosmetic brands fight to stay on top. A popular method in order to gain sales and increase margins is to influence existing customers to buy more with the use of suggestive selling. The purpose of this …
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
… collaboration between the special upper secondary schools and the local labor market can be developed more for the pupils to gain experience from working life.
En studie om lönesystemets koppling till ma?l och motivation
… the optimal salary system be composed to attract operators in a competitive market such as real estate industry, with a predominance of commission based salary? Purpose: To examine how the salary system is linked to motivation and goals in the real estate industry. Based on this …
… the beverages as more than just a ”drink”. There are many advantages by marketing beverages and region together, and it can be positive for both parts.
En kvalitativ studie av den svenska försäkringsbranschen
… degree in Business Administration. The thesis is oriented in the field of marketing and written at the University of Gavle. Authors: Caroline Gustafsson & Caroline Tell Ljungberg Date: May 2014 Tutors: Lars-Johan Åge, Jonas Molin & Jens Eklinder-Frick Title: The implementation …
en källkritisk studie av svenska hälsomagasin
… written from only one perspective. Sixteen of the articles possibly broke the Marketing Act. Further more, to analyse the survey material, Torbjörn von Krogh's definition of "media accountability" standards of responsibility of media have been used. Noted in the conclusion was …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
En studie kring HRM-konsulters affärmöjligheter i SME-företag
… with SME’s? - What obstacles HRM consultants working towards SME’s face in the market? The survey was conducted using a ”data triangulation” of three different target groups where all participants originated from different companies. Interviews were performed on ten people with …
… World and Powerfor the Region, their work with developing the local solarPV market is continuing and the next step is to create asolar PV policy. Today their offer is 1 SEK/kWh for theexcess electricity delivered to the grid.It turns out that compensating the customer is a …
Ett förslag på policy avseende solceller hos privata mikroproducenter till Öresundskraft AB
… World and Powerfor the Region, their work with developing the local solarPV market is continuing and the next step is to create asolar PV policy. Today their offer is 1 SEK/kWh for theexcess electricity delivered to the grid.It turns out that compensating the customer is a …
en utredning av aktuella trender och attityder gentemot framtidens rekommendationssystem diskuterat ur forskar-, industri- & användarperspektiv
… former physical media such as CDs and MP3-players and become pioneers on a market with an otherwise uncertain future. By subscribing to the service, users have access to a vast library of music and from any device with Internet access. In order to provide a satisfactory and …
… adapting the horses to their profile, cutting edge in terms of customer care, marketing, business intelligence and to seek new solutions to finance the school horses.
… triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study. 601 customers were observed and real sales data was obtained. The results show that congruent background music increases the average sale and has a positive effect …
