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En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek.
This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to …
En eventstudie
… the impact of natural disasters on banks' share prices. Method: Quantitative survey method, an event study. Conclusion: There is no association or a very weak correlation in this study between natural disasters and the Swedish banks' share prices.
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
… issues relating to ecommerce and the use of smartphones as a tool for marketing and trade. In the methodology chapter, we explain our choice of methods for this essay. We reported on the techniques and methods to collect data that were relevant to this work and then we had a …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… to be different by standing out too much during commercials in fear of losing market share, or do they simply know which of the irritating factors to stay away? Further research regarding this matter is suggested. Contribution of the thesis: Our goals for this thesis is to make …
En studie om hur fastighetsdistributörer kan stärka sitt varumärke via Facebook
Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we’ve used a quality and a quantity data gathering method. The data has been …
En intervjustude, enkät och observation
… in fairs and many feel compelled to contribute to not be forgotten in the market. Some of the most important parts of the exhibit is to have a message that reaches out to visitors and potential customers. It is also important to have staff that are committed and understand the …
En undersökning av småföretagarnas preferenser vad gäller olika kombinationerav attribut relaterade till revisions- och redovisningstjänster
… and problem: The abolishment of the mandatory audit in Sweden resulted in a marketorientation in which the small sized enterprises gained a stronger position. Theaudit firms are faced with the challenge to better meet the clients need and todemonstrate the value of audit now …
… pro-activity and efficiency. By mapping the EA frameworks available on the market and how an implementation of an EA framework can affect how you work within SL, I give in this thesis a description of how an EA framework can be implemented in an enterprise regarding general …
med innesäljarprocessen i fokus
… the first being to investigate which of the three methods of working, namely, market divided flow organization, function organizationand flow organization with collaboration, proves to be the most beneficial. The second is to investigate whether there is an available method to …
… is a evaporator, a turbine, a condenser and a pump. Opcon is a company that markets a product based on the ORC technology, called the Powerbox. During autumn 2011 and spring 2012, a feasibility study commissioned by Stena RoRo to investigate whether the Powerbox is suitable for …
… framework including inclusive as well as sustainable design, a function- and market analysis followed by the inspiration part of the project. Getting to know the target group and their specific needs has been essential for this work. Investigations about what senior house living …
… on a literature review on the subject. A survey of products currently on the market and a product specification has been used as the basis for the preparation of a number of concepts in this report. These concepts deal with various construction and design variations and shows …
Hur har sociala medier förändrat livsmedelsföretags tävlingar?
… users are demanding. Many users believe that contests on social media are free marketing for the companies due to the absence of letting the users be anonymous. Social media have changed food companies contests in a way that have made them more interactive and easier for users …
… framework, which covers the areas of: attitudes, fashion consumers and green marketing. The result of the survey show that all respondents are fairly united in their attitudes to sustainability, however the result also showed that Monkis customers where more sceptical of the …
… and has become a natural part of the everyday life. For companies this means a marketing channel too important to ignore. By communicating with the target group via social networks, blogs and micro blogs the company is able to offer an added value and to build relationships …
