553 uppsatser · sida 28 av 37
En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing …
- En studie gjord på fyra norrländska företag
A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design …
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design …
<em>En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR</em>
… CSR to be able to increase the responsibility sense and meet the need of the market to increase credibility. Collaboration with other organisations does also have an influence on the target group’s relation to the trademark in a positive way and should be a part of the CSR …
det bortglömda kapitlet inom eventkommunikation
… and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school. Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing. In comparison, the give-away isn't …
en komparativ studie av Vattenfall och E.ON
… environmental culprits. Therefore, it is likely that the players in this market are assumed to take a leading role in terms of reporting their sustainability performance. Sustainability reports usually include more descriptive text than numerical information and this study …
- Hur svenska medborgare kan komma att få ett svagare meddelarskydd och ensamansvar ioch med EG-rättens konflikt med svensk grundlag vid grundlagsregleringen 2010
… may be ofimportance for the individual standing outside of the professional market. It is most importantto the informant since they because of the ensamansvaret in the Swedish rules otherwisewould be left with no answers (with some exeptions). There was criticism to the …
hur vet kommunikatören vad som skall väljas?
… to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first …
en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
… emotional niche in order to differentiate from other product in the ecological market segment.
Annonseringssystem för www.djurplatsen.se
… database. The system is tailored to the most popular browsers available on the market so that the system always looks the same regardless of which browser is used. The essay concludes with a discussion of the problems encountered during the work especially problems that cropped …
layout och koncept av ett nytt livsstilsmagasin för tjejer inom brädsporter.
… involved in the making of this prototype has been positive. We can see a market demand for a magazine like Werv and hope that we can find a way to publish it in the future. In this degree project we haven't looked into the economic sustainability and therefore we can't say if …
… study, handling cargo crime, transport security Scania CV AB trucks and market analysis, a stakeholder investigation including a questionnaire and interviews, and a concept development session. The most important results evolving from the first two parts were the creation of a …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… which is shown in their choice when purchasing clothing. Due to lack of marketing, the consumers are not convinced to visit organic/fair trade shops but mainly choose the familiar brands. High prices and low supply appears to be the main reason to why school children and their …
populärt komplement utan risker?
In the Swedish market, there is a wide selection of herbs as supplement to the horse´s feed. A trend today is that many companies are marketing herbal remedies with allegations of medical effects. If you want to sell the product for that purpose it must be verified and approved …
