874 uppsatser · sida 19 av 59
- en fallstudie av fyra industriföretag
… of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with …
… dimension of EU social policy, except the aspects of the economic and labour market. The EU documents reveal an underlying line of thought stemming from the alignment of the six founding countries, spearheaded by France, with the conservative corporatist welfare model. As one of …
Designing a door to a coffee vending machine
… The project started with a rather extensive feasibility study that thru market research and user tests sorted out the opinions of potential customers, concerning today’s available assortment. Technical areas concerning materials and manufacturing methods were also scrutinized …
… that meet arm's length principle, which means that internal pricing reflects market prices. The EU Commission has, together with the EU member states formed a Forum, the EU Joint Transfer Pricing Forum (JTPF), since cross-border trade within groups constitute a threat to the …
En studie i hur företag praktiskt arbetar med CRM
Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity …
The purpose of this study is to create an understanding for marketing directors? view about how event marketing effect the company’s brand equity in four separate businesses. Our question formulation the study aims to answer is: How does event marketing effect the brand equity …
En studie på den svenska marknaden
… we investigate whether such a relationship exists on the Swedish capital market. Using the CAPM to estimate the cost of equity capital and a disclosure index based on Aktiespararen’s annual evaluation of corporate disclosure, we test a model where disclosure explains cost of …
En studie om hur reseföretag marknadsför en krisdrabbad destination
… erfarenhet och kompetens inom det undersökta området. Vi har utgått från en modell som förklarar hur återhämtnings-processen för en destination bör gå till och implementerat denna modell på reseföretag. De marknadsföringsfaktorer som vi under uppsatsens gång sett vara extra …
<em>En problematisk implementering för Sverige?</em>
… or prohibitions against them. There are several different models for labour market regulation represented within the EU. The Swedish and Nordic model has through history relied heavily on regulation via collective agreements, entered into by the social partners, with a minimal …
… not only experiences but also information. The interviews also revealed that marketing can be a librarians? mission. The model used was not sufficient to describe this mission and we have therefore created a new category that we call the marketing identity.
… their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the …
Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can …
Från idé till kommersialisering
… to indicate the ability of companies to commercialize the technology to the market. Main purpose: The purpose of this work is to study how companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas. Method: This study used a qualitative …
… attention. Our recommendation to shopping mall owners is to use floor marketing for two reasons; 1. To increase category sales in the stores within the mall and; 2. Sell marketing space on the floor to retailers as another source of income. Finally, at the end of the report, we …
En studie av hur värderingsresultatet av förvaltningsfastigheter skiljer sig beroende på val av intern eller extern värdering
… model. One problem with the fair value model is that there is no observable market price since the real estate market is far from complete which means that the price of the asset is hard to determine because of the limited information. IAS 40 gives companies the opportunity to …
