874 uppsatser · sida 15 av 59
En undersökning av en social marknadsföringskampanj
… and carried through. The purpose of this essay is to describe how a social marketing campaign should be planned and carried through according to theories in social marketing and campaign planning. Social marketing campaigns are exemplified through the alcohol prevention campaign …
En analys av strategier och skillnader i affärskultur
… the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter’s and Kotler’s theories about strategy, and Hofstede’s, Bjerke’s, and Daun’s research about different cultures. From this theoretical …
This paper discuss the possibilities to transfer the Danish labour market policy, called flexicurity, to Sweden. There are two main purposes of this essay. The first purpose is to discuss the reasons why the Danish labour market policy could be interesting for Sweden. The second …
… three levels of education, I compare pensions of women with different labor market participation rates in different growth scenarios. Actuarial and non-actuarial benefits in the national pension scheme, as well as collectively bargained pensions, are included in the analysis …
en TV-kanals förändring i ett nytt medieklimat
… how MTV is affected by the development that takes place on the world’s media market. The aim is also to see how MTV’s target group’s image of the channel can give guidelines in how MTV should act in this new media era. Material/method: I have examined the development on the …
… seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience …
en koppling mellan marknadsföring och finansiering
… companies to live up to their responsibility is beginning to be noticed in the market. Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it’s stock value. Using interviews to investigate if and how stock analysts and …
An increased demand for processed goods on the property market has contributed toinvestments within the Swedish sawmill industry. The purpose with this study is to make amarket investigation of pre cut lengths within a defined geographic area. The constituent forthis …
En diskursanalys om böcker för bebisar inom bibliotek och bokklubbar
… infants and books is very similar in the two domains and derives from a wider market- oriented discourse. The discourse constitutes infants as primarily early learners with the inherent potential of becoming a baby genius. The discourse also constitutes a good reading parent who …
… both investment models simultaneously, in a model we call P_KOMB, the mean market-adjusted return earned by an investor exploiting the accrual anomaly can be increased by 14.8% annually. This is achieved by taking a long position in strong firms (as defined by the composite …
En empirisk studie av 3- samt 4-faktors CAPM
An efficient market implies that the use of fundamental analysis should not result in excess return, and that any return exceeding the market average can be explained by compensation for risk, accord-ing to The Capital Asset Pricing Model (CAPM). The focus of this study is to …
… developes and sales forest machines in both Sweden and on the international market. Gremo AB belongs to one of the market leaders in forest industry, especially with their forwarder. In order to become a market leader even with their harvester, the company decided to change the …
… developes and sales forest machines in both Sweden and on the international market. Gremo AB belongs to one of the market leaders in forest industry, especially with their forwarder. In order to become a market leader even with their harvester, the company decided to change the …
… developes and sales forest machines in both Sweden and on the international market. Gremo AB belongs to one of the market leaders in forest industry, especially with their forwarder. In order to become a market leader even with their harvester, the company decided to change the …
En analys av gröna konsumenters förhållningssätt till miljömärkta kläder
The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount …
