39 uppsatser · sida 2 av 3
Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the …
Textil- och konfektionsindustrin blir alltmer globaliserad och ställs inför hårdare krav då konsumenterna efterfrågar allt billigare varor i snabb förändring. Sedan flera decennier har europeiska konfektionsföretag flyttat sin tillverkning till länder med lägre arbetskostnader …
En fallstudie kring de stilistiska uttryck som existerar på Gina Tricots och Acne Studios Facebook-sidor
… och Acne Studios Facebook-sidor. Studien utgår från teorier om eWOM, marketing management och consumer communities för att skapa en förståelse för hur och varför konsumenter och varumärken uttrycker sig som de gör på varumärkenas Facebook-sidor.Studien har genomförts med en …
… interviews. Theoretical field: Literature and articles from the strategic management field have been reviewed with a focus on strategy formulation, scenario planning and Williamson’s theory for the creation of a portfolio for strategic options. Empirical base: Personal …
? en fallstudie av modeföretaget ”Alfa”
… fashion company emphasizing the relationship between the company’s upper level management and their retail store operations in order to describe, analyze and classify the prevailing management control mechanisms. The paper presents an agency theoretical approach to the …
Hur förändras verksamhetsstyrningen i ett kreativt modeföretag när det inleder samarbete med ett riskkapitalbolag?
… paper was to examine what motivates a venture capital firm to transform the management control system of a creative company, into a more formal system of control. Main results: Öresund did not have an excessive impact on the management control system of Acne Jeans, due to three …
Organisationsreceptets popularitet i uppsatser
… av 1990-talet och är ett populärt resultatmätningssystem och strategiskt managementsystem inom ekonomi- och verksamhetsstyrning. BSC exemplifierar det Røvik (2008) kallar ett organisationsrecept och Abrahamson (1996) ett organisationsmode som spridits på en marknad för …
… evaluation of how weather derivatives can be used by companies as a risk management tool. Results & Realization: The usefulness of weather derivatives have been evaluated by studies of the effect on the revenue of constructed example businesses in different situations andby …
… to the question, if the older consumers are an interesting market for the fashion industry, the answer is Yes! Especially, the plus-size market is and/or will be a huge unexploited market for apparel. We found that older consumers, in general have a negative attitude towards the …
… två olika sorters väskkonsumenter: ”den praktiska väskshopparen” samt ”wannabe-fashionistan”. Konsumentens roll är att förädla väskan och ge den en tolkning, medans väskans roll är att komplettera sin ägares identitetskapande. Vidare skådas handväskan som en laddad symbol för …
Setting the Retail Stage for Post-modern Servicescape Interactions
… relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer …
En välgrundad metodutveckling av metod för revision av förvaltningsstyrning
In the field of maintenance management there are but a few models an organization can use. The one model that has risen to the status of being the de facto standard in Sweden is pm3(på maintenance management model). The aim of this study is to lay the groundwork for a new method …
a case study on nine commercial dairy farms in Sweden
… such free systems, especially with a view to produc-tion results, feeding and management routines, animal health, and housing. The underlying field work was undertaken on nine commercial dairy farms in Sweden and comprised of man-ager (farmer) interviews, own observations at the …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… risks that may emerge of the strategy. The writers have chosen a corporate management perspective and their for the customer perspective will not be brought up. The study has been realized with a qualitative study, totaly eight marketing managers at different companies, within …
… than the dairy cows. When I have finished my studies in Agricultural and Rural management at SLU Alnarp I want to increase my herd by using existing buildings. The reason why I want to use the old, already existing, buildings is to keep down the costs. Since there is an …
