39 uppsatser · sida 1 av 3
… productshave become a consumable and embarrassed in the concept fast fashion. Management of aneffective purchase process is therefore very important in order to meet the requirement onhaving the right product, in right quality, in right quantity at the right time.The purpose of …
… June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the …
… The purpose with the essay is to delineate what a possible connection between fashion and brands in fashion companies can be like. Methodology: A qualitative case study with an abductive approach. Theoretical perspectives: Fashion theory, psychological theory and economic …
… the immaturity of the fashion sector, the lack of business competence at the management level of Swedish small and medium fashion enterprises, as well as the need of choosing the appropriate agent. Conclusions: Enhanced collaboration is needed in different areas. The conclusion …
… play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook, web pagesand blogs, to spread their brand. The high visibility and the spread of information on theInternet can …
- Praktik och förutsättningar för snabbhet och flexibilitet i inköp
… approach becomes more significant for success. Areas such as logistics and IT-management become important supporting functions for the purchasing function.
… have a direct impact at the output ofthe process. A business with a process management doesn’t separate the activities apart, instead itemphasize the interdependence between them and a comprehensive perspective by orientate themin a process. The requirement for creating customer …
En varaktig företeelse?
… respondents who are related to the fashion industry or with knowledge of brand management. We choose this qualitative approach to gain a deeper understanding for our studied topic. In the final chapter we present our conclusions of this study.
… number of schools and organizations are investing in so called Learning Management Systems. Researchers disagree on the pedagogical value of these tools. Some mean that Learning Management Systems cement old-fashioned behaviouristic teaching practices; others mean that the …
- En studie i argumentens bild av händelsen
… on maintaining their image and which strategies they chose to for its crisis management regarding the incident as an attempt to protect its image. It was performed by analyse statements by the management of Dior in the media. To answer the research questions, we have used the …
… the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy …
… the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical …
… fields of diffusion of fashion, children as consumers, communication, brand management, reference groups, self-concept, symbolic consumption and family-decision-unit. The result from the qualitative research interviewing tween boys and tween girls in focus groups are presented …
En studie om hur design kan berika varumärken inom modebranschen
… av en modifierad modell av The Corporate Branding Model och The Brand Design Management Model. Med hjälp av modellen identifierades modeföretagens varumärkesidentitet och deras designprocess kartlades. Sedan studerades hur designarbetet formar varumärkesupplevelsen hos …
The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical …
