277 uppsatser · sida 9 av 19
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan …
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… terms of how consumers' awareness, perceived quality, brand associations and loyalty, are affected by CRM. Method: To answer the purpose of the study, the authors have assumed a triangulation consisting of questionnaires and semi-structured interviews. Conclusion: The study …
Hur bankerna ska klara en högre konsumentrörlighet
… of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using …
Att ha lojala kunder är något att sträva efter. Men vad gör en kund lojal? Den har studien försöker att ta reda på det genom att intervjua tio olika svenska personer för att få deras syn på lojalitet som fenomen och vad det innebär att vara en lojalkund för dem. Slutsatsen är …
En kvalitativ undersökning av elevers och lärares uppfattning om ämnet idrott och hälsa
… study was to compare the two unions according to the terms exit, voice and loyalty, but also participation and influence. There were 142 participants in this study and 8 participants were interviewed in a pre-study. The result of the study shows that voice is a strong predictor …
en studie genomförd med utgångspunkt från varumärken som säljer en livsstil
… the factors which could be considered are quality, recognition, recall, loyalty, and market share. To evaluate the distribution one can consider the control the brand owner has over the following functions of distribution; assortment, exposure, price, and knowledge of the …
en företagskulturell studie i en fusionstext.
… companies easily can create problems for the merger, if there are divergent loyalty to new organization and company.
En studie av företag noterade på OM Stockholms Fondbörs A-lista
… they work, generally the companies bring out the distinction and the customer loyalty functions of the brand. Six of the 33 companies in the study has valuated their trademarks. These also have chosen to activate the obtained values. The fact that all companies that have valued …
en fallundersökning av leverantörer till J.G. Anderssons Söner AB i Kronobergs län
… Large forest owners are furthermore less loyal to the buyer. To increase the loyalty and put the company as the most advantageous buyer, it is suggested that the company communicate that they are the most personal and offer advice for the segment especially to small forest …
en pilotstudie i Sverige och Tyskland
… An issue are also the private brands, retail chains use to gain more consumer loyalty to the store sites. In order to keep the surplus values Swedish produce can still rely on, marketing gets yet more and more important. A main objective for this thesis was to compare Swedish …
Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi …
en fallstudie inom tandvården
… safety and satisfaction for the customers which can increase the customer loyalty. The guarantees also compel the dentists to become more aware of their service quality to avoid future problems.
… was answered on the basis of a few defined key factors concerning consumer loyalty. The method used for answering the purpose of the thesis was a focus group discussion. One of the conclusions were that the major banks should not identify students as a homogenous group of …
inom flygtransportbranschen
Bakgrund: Flygtransportbranschen är hårt konkurrensutsatt genom stark etablering av lågprisbolag. Därtill har händelser såsom terrordådet i New York och SARS påverkat marknaden negativt; branschen har dessutom drabbats av förändrat kundbeteende, bland annat hos privatkunder, och …
på olika villkor
… small domestic market to merge when a market bears the stamp of brand loyalty. Considering the small member state the conclusion is that the European merger control offers both pros and cons for consumers and that smaller states would be better off with a more producer-oriented …
