277 uppsatser · sida 12 av 19
en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat
… of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers …
En rättsdogmatisk studie
This essay aim to clear the regulations that adjusts the use of non-compete clauses in contracts of employement. The historical developement shows tendencies that more employees have contracts that includes non-compete clauses. This developement does not always correspond with …
… uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and …
när nyckelkompetensen går på två ben
Syfte: Att studera hur relationen mellan arbetsgivaren och den enskilde arbetstagaren påverkar offentlig verksamhets möjlighet att attrahera, rekrytera samt behålla nyckelkompetens inom organisationen. Metod: Studien har utgått från en kvalitativ datainsamlingsmetod genom …
… element that creates the foundation to our analysis. The elements are: brand loyalty, brand awareness, perceived quality and brand associations. In our analysis we will present the effects and consequences of using event marketing as a marketing method. Our empirical findings …
En studie om lojalitet i resebranschen?
Nyckelord: Charterbranschen, Lojalitet, Involvering, Interaktion, Relationsmarknadsföring, Kommunikation, Bakgrund: Kundernas förändrade efterfrågan har tillsammans med den ökade konkurrensen från Internetbaserade bolag gjort det allt svårare för traditionella charterbolag att …
En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen
Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade …
… a trademark can help with. A contributory effect on the market can be customer loyalty to the trademark. Previously, there have been articles written, studies done and conducted research on brand valuation. In these studies, it has been treated the way trademarks are managed in …
Titel: Internationella relationer i innovativa miljöer ? en fallstudie av Mjärdevi Science Parks internationella arbete Författare: Sergio Quiñones Adress: Skrinnarvägen 7, 633 59 Eskilstuna | sergio.quinones@gmx.com Kurs: Kandidatuppsats i marknadsföring, EFO 225 Handledare …
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach.
en studie över kunders rörlighet på den privata bankmarknaden
The purpose of this thesis is to map out and investigate how the banking sector affects a customer’s willingness to change bank, and what the switching costs are for a customer when making these changes. A case study was performed through qualitative and quantitative …
a review of brand valuation methods
… responsibility (CR), based on a literature review. Brands can build trust and loyalty among consumers and help them make their purchase decisions faster. In returns, this relation provides adequate wealth that enables corporate to develop their equipments and efficiencies …
Hur länken mellan teknologisk innovation och värdeskapande är avgörande för framgång
… service. What benefits can be created beyond the scope of payments, ticketing, loyalty cards and keys respectively? What is the value of the mobile wallet itself? Mobile network operators may create more value in the long run if they focus on being an operator bringing more …
… also to explain how the networks develop and the formation and maintenance of loyalty and trust among the members of the network. The study is of a qualitative nature that uses a key informant sampling method to get access to members of different business networks. One of the …
Ett ekonomiskt imperium inom gränsadeln i 1400-talets Norden
… of the fifteenth century. In the year 1442, the Axelsson brothers swore loyalty to each other; to protect and defend their mercantile and economical interests in Denmark and Sweden. They would eventually control the trading routes in the border areas of the Union, and by …
