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En kvantitativ studie om Spaniens och Sveriges mediala framställning av euro- krisen inom EU
… A union, a collaboration and a currency crisis- a quantitative study of the media coverage of the euro crisis within the European Union in Spanish and Swedish newspapers. The purpose of this study was to see whether Sweden and Spain ?s differences in media climates and relations …
Background: Media has for a long time been reporting about the audit industry, often focusing on so-called auditing scandals. Economic journalism has grown stronger, the corporations are given more and more power in society and the public interest is increasing. We intend to …
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
”Facebook has become as natural as having a phone” The use of social media in three libraries in the Umeå region ? an evaluation Social media has come to be an integral part of people’s everyday life, as well as the business world in terms of communication and marketing. More …
… is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are …
The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore …
En studie om hur socialsekreterares arbete påverkas av media
… vänder sig inte heller ofta till media för att få berätta om stödet och det goda bemötandet de fått av myndigheten. Däremot kan klienter kontakta media för ett sista försök till att få uppmärksamhet samt upprättelse i ett beslut. Denna kontakt i kombination med journalistens …
En kvantitativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier
Title: ”SJ AB har kommenterat ditt inlägg”: En kvantiativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier Writers: Fanny Fellman and Moa Grönroos Class, semester, year: Bachelor thesis, 15 HP, winter semester 2014 Number of words in the thesis: 13 566 Problem …
En kvalitativ studie om ungdomars syn på sociala medier
This thesis examines young people's thoughts about their presence on social media. With a social constructive approach the study focused on how young people think and act on social media in relation to constructions of gender and normality. The analysis is based on four group …
En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier
… of cultural politicians and librarians opinions about libraries' use of social media Social media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's …
Fem folkbibliotek på sociala medier.
… involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the social media used …
Livet på löpsedeln. Sportjournalistikens dilemma.
… and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media’s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how …
… highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This …
lokala mediers bevakning av IKEA:s etablering i Haparanda
… legat på två frågeställningar: 1. Vilken roll spelar media i dagens samhälle? och 2. Hur används media av samhället? Den första besvaras genom att kommunikationsteorier, medieteorier och sociologiska medieteorier används, detta för att få en grund till varför media är viktigt …
