308 uppsatser · sida 3 av 21
Om effekterna av nostalgi vid konsumtion
… effects on both attitudes to the consumption experience and brand as well as intentions to buy, use and recommend. * When nostalgia is compared to other emotions, the positive effects diminishes. This shows that nostalgia must be understood in the context where it is created. * …
En analys av August Strindbergs roman En dåres försvarstal
… it shows how a certain interpretation of the text is crucial for the writer’s intentions to become reality. But it also shows how this interpretation is threaten by several, both intertextual and extratextual, thematically and structural, factors. Those factors are logical …
Påverkan på attityd och värde
… and scarcity of a product influenced other factors as customer satisfaction, intentions, quality and perceived community with other customers.
… is used, is vital for how it promotes a sociocultural view of learning and the intentions of the syllabus. Another result indicates that the discussion board rarely is used for communication about the lessons. To increase this use many problems of decoding between users of the …
tillbakablick och framtidsperspektiv
… during different decades. The purpose of this was to try to capture ideas and intentions which have framed Örtagårdsparken. The development of the area has then been evaluated by updated knowledge of today where focus has been put on aspects that never before has occurred in the …
effekter på upplevt reklamvärde och köpintention
… talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study. Supporting the first …
… the houses, the environment, the cannabis, the stigma and the states intentions considering Christiania. Our conclusions are that in Christiania they apply a different form of democracy called the consensus democracy, which means that in order to take a decision everybody in the …
”att bli berörd, att bli glad, att få skratta”
… I have looked into their view on the importance of theatre for children. My intentions have also been to investigate their views on the function and status of children’s theatre in public libraries and also the relationship between library and theatre activities for children …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… perception of target brand associations as well as strengthen brand attitude, intentions to buy and intentions to WOM. Furthermore, the effects were greater for brands with a two-way communication on Twitter than for brands with a one-way communication.
En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
… more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power …
… result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out …
En studie om skillnaderna mellan avsikt och uppfattning på Windows Live Messenger
… The purpose of the paper and its underlying study is to compare the senders' intentions with the receivers' conceptions when it comes to these functions. The study was done as a questionnaire with two different versions of the questions, one looking at the senders' intentions …
… awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden. The results of awareness show …
… The efficiency of the message is measured by changes in behavior (purchase intentions and word-of-mouth intentions) and associations to organic products. The results do not show any differences between the groups either in the level of fear arousal or in the efficiency of the …
… at capturing the consumers' attention but when it comes to increasing buying intentions and attitudes the regular signs are equally effective. The results also show that the ambient color has a certain effect on the evaluation of the signs. For the blue ambiance the attitude is …
