308 uppsatser · sida 1 av 21
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly …
En kvantitativ studie av vad som påverkar fotbollssupportrarnas intentioner att konsumera ett varumärke
The study examines what affects loyal football supporter’s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter’s intentions towards consuming products and services …
En analys av psykiatrireformens måluppfyllelse
The purpose with this essay is to examine if the Swedish government’s intentions regarding to the mental health care reform, have been fulfilled. We have classified the intentions into three categories, regulation, financing and responsibility for organizing the policy. The …
en rättssociologisk studie
… is regulated and then compare the arguments made by the social worker with the intentions expressed by the legislator. To answer our purposes we studied the law and the intentions expressed by the legislator, which is the foundation for the legal paragraph that regulates contact …
en fallstudie av konstcentret PJ Olivier i Stellenbosch, Sydafrika
… By doing this I wanted to get to know the system and to understand the intentions that the curriculum describes. I have all through the study related the areas I’ve looked at to the curriculum to see how well the intentions are implemented. I have also compared everything with …
… business incubators in Sweden. Based on previous research on entrepreneurial intentions, a model of exit intentions was developed, and tested against several other factors. The results showed that a majority of the entrepreneurs had considered exit in some way, and many were …
<em>Elevers inställning till historieämnets syfte i GY11</em>
… first year students in Swedish senior high schools understand the learning intentions and the matter of the subject of history specified in GY 11 introduced in July 2011. The overall question that this master tries to answer is: Do the students understand what and why they are …
… based on a study about organizational socialization and concerns a company’s intentions as well as new employees? experiences during introduction. The study had four different purposes. First, it was to examine what Mölnlycke Health Care wished to achieve with its introduction …
Intentioner och implementering i förskolan
… is to focus on the implementation of the tablet in preschools and how the intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the …
… actually work, highlighting the need for more knowledge about moving intentions in socioeconomically disadvantaged neighbourhoods.This bachelor’s thesis examines tenants? intentions to move and their interest in changing tenancy type within their residential area, as a part of …
En plats att stråla samman
… perspective. The purpose of this essay is to describe the activity, study its intentions and to describe how far it has come reaching its intentions/goals. The questions we have focused on are: What were Träffpunkten's goals and how far has it evolved during the past year …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a …
En uppsats om imageöverföring inom sponsring och Event Marketing
… there are no difference between the two scenarios in terms of word-of-mouth-intentions and intentions to visit the event. The handicap-effect and the trustworthiness are two other variables that have not been studied in this context before, but which turn out to have a positive …
Effekter av varningar i printreklam
… responsible brand. This in turn generates higher purchase and word-of-mouth intentions. The conclusion is that brand owners should not be too worried about warning labels being mandatory in certain ads, since we have shown that warning labels positively affect brand attitude and …
… in 1994. The purpose of this survey is to study how staff works with LSS intentions in integrated homes for disabled people and to increase the awareness about the structure of power and how this affects the daily life for those who live there. The main objective in this survey …
