39 uppsatser · sida 2 av 3
En studie av gymnasieskolors hemsidor ur ett kommunikationsperspektiv
… and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses. The methodological procedure is a qualitative approach on the …
En fallstudie i Fonus kriskommunikation
… har använts i skapandet av detta meddelande, och sett från Benoits teori om Image Repair, vilka strategier som använts och hur användningen av dessa har sett ut. Därefter söker studien att praktiskt undersöka detta budskap genom att låta en utvald grupp respondenter ta del av …
En studie om tio expediters kroppsspråk i två saluhallar i Stockholm
… avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in …
En diskursanalys av den andres dominerande roll och identitet i Sverige
… articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other. The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in …
En jämförelse mellan tidningsannonser och internetbanners
… versus internetbanners. The study has been based on a total of ten qualitative image analyses. To get a spread among the input material regarding the adverts, five different types of businesses have been chosen from a set of criteria that has been decided for this specific …
En idéhistorisk studie av Brantingmonumentet på Norra Bantorget
… describe Branting on a personal level, thus both strengthening the heroic image of Branting and making the image of Branting more personal. Even liberal newspapers adopted much of this rhetoric. The only newspaper that in the true sense took a fairly critical stance in …
En studie av svenska och engelska tidningars konstruerande av verklighet i rapporteringen kring Julian Assange
… uses a relatively large amount of propositions and speech cues to create an image of the reality that is almost explicitly angled. Dagens Nyheter and The Independent claims a higher degree of objectivity and through micro themes with different perspectives and few explicit …
<em>En semiotisk och retorisk kvalitativ analys av affischer från 2000-talet</em><em> </em><em></em>
… elements that are found in today’s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing? We have taken the most popular Swedish …
En kvalitativ, komparativ analys av magasinsomslag ur genusperspektiv
… men. The questions this essay dealt with were how both of the magazines create images of the modern woman and man, included which messages they produce while doing it. The theoretical framework for this study was in first hand based on Anja Hirdman’s discussion about …
En studie i svenska politikers försvarstal
… rheto- ric’s stasis theory and William L. Benoit’s theories concerning image restoration as the theoretical foundation. This is complemented with the theories of portrayal- and agenda setting to describe the newspapers? depiction of the separate scandals. The method consists of …
… The Ukrainian and Kazakhian language policies create and put across a certain image of the nation, by emphasising the titular languages as symbols of the new states. The line of argument in the language policy is a balance act between large-scale promotion of titular languages …
en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006
… to be apparent in their communication. They also want to subdue the prevalent image of feminists that exists in today’s society. The party wants to communicate with all public groups, but has despite this, chosen a rather unconventional rhetorical style which can be …
… EU's identity and climate politics has had so many positive effects for the EU-image that it probably wouldn't change course even if it could.
En jämförelse mellan reklamannonser då och nu
… these hypothesis are correct or not. Our conclusion was based on a qualitative image- and rhetoric analysis applied to six ads from the past (40?s, 50?s and 60?s) and six ads from the present (2010) and the research of how propaganda is used. It was concluded that the hypothesis …
Diskursanalys av myndigheternas och mediernas information kring pandemiklassificeringen av den nya influensan den 11 juni 2009
… is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical …
