39 uppsatser · sida 1 av 3
… logos and pathos, stylistic elements, performance and finally Carl Bildt’s image restoration. The results show that the rhetorical strategies used by Carl Bildt are clearly adapted to the rhetorical situation, the audience and the appropriateness of different rhetorical …
Ett medium med spännande möjligheter : Procedurell retorik i två svenska opinionsbildande datorspel
… that is based on rules and choices, as opposed to texts, movies and images. (Bogost 2007). Bogost describes these procedures as quite specific for games and claims that they differ qualitatively from ”ordinary” rhetorical arguments even if they just as other arguments work by …
en retorisk analys av Richard Dawkins och John Lennox argumentation om Guds existens
… is intended to convey the rhetorical essence of each author, and uses this image to discuss aims and methods in the communication. Both authors demonstrate varying propagandistic strategies and base their arguments from common context and widely recognized frames of reference …
en retorisk analys av Parken Zoo:s kriskommunikation
… turn into a double crisis. The purpose of the thesis is to analyze by which rhetorical means a double crisis can occur. With the Swedish zoo Parken Zoo as a specific example, this essay examines the crisis communication during the crises that started with the tv-show Kalla …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… commercials, advertising strategies, negative advertising, issue, image, rhetorical analysis, semiotics, rhetoric, videostyle, communication, EU-election
En studie av Ola Lindholms retoriska försvar mot Expressens kokainanklagelser
… is to analyze Lindholm’s rhetorical defense. By applying Benoit’s theory of image restoration, the stasis theory and the rhetorical situation my goal is to find what strategies Lindholm’s defense consists of. The analyses showed that Lindholm used four different kinds of image …
… itself as an organisation associated with human rights and a new exciting image.
En uppsats om information och inspiration på www.ams.se
… for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people …
en historiebruksanalys
… is to analyze Lindholm’s rhetorical defense. By applying Benoit’s theory of image restoration, the stasis theory and the rhetorical situation my goal is to find what strategies Lindholm’s defense consists of. The analyses showed that Lindholm used four different kinds of image …
- En studie i argumentens bild av händelsen
… from Great Britain and three from the United States to get a versatile image of the incident. The purpose of the study was to see how the journalists argued for the incident, and see if the varied even though they were based on the same story. The secondary study was to analyse …
Textanalys av Findus kriskommunikation kring hästköttsskandalen
… is to examine if Findus crisis communication can be connected to Beniot’s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used …
En undersökning av visuella och narrativa komponenter i myndighetstext
… could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ” images and illustrations ” in brochures from Swedish authorities. I will also …
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… of the visual communication as well as statistics of space given to text and images as well as main motives in the photography. In my essay I discuss the meaning of the differences between the cooking books of the separate time periods along with the above mentioned angles with …
en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010
… demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to …
exemplen Palm, Erlander och Persson
… the driving power of the memoirs and, more specifically, to shed light on the images of the party history and the history of the welfare state. The method is a comparative analysis of these texts. The overarching rhetoric of Social Democratic Memoirs relate to a general …
