Uppsatser om fashion blogs

Ett oväntat samarbete - Effekter av tematisk inkongruenta sponsorsamarbeten mellan bloggare och välkända varumärken

C-uppsats · Handelshögskolan i Stockholm

… brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence …

Marknadsföring på Instagram

Det digitala skyltfönstret

Kandidatuppsats · Södertörns högskola

… and most importantly; it’s free. Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to …