17 uppsatser · sida 1 av 2
- en kvalitativ studie av fenomenet modebloggar -
Abstract Title: ”Fashion be in fashion” ? a qualitative study of the phenomen fashion blogs (”Mode är på modet” ? en kvalitativ studie av fenomenet modebloggar) Number of Pages: 46 (54 including enclosures) Author: Maria Rydström Tutor: Else Nygren Course: Media and …
… positive to blogs than boys. The boys, despite their awareness of different fashion blogger, believes that it is pointless to read blogs and that it is a time consuming job that they consider boring.
… is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be …
Bloggreklam, en effektiv marknadsföringskanal?
… in a large city in the middle of Sweden, with an unknown occupation and prefer fashion and music blogs.
En studie om hur unga kvinnor i Sundsvall och modebloggare uppfattar modebloggars verksamhet
… personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs. We chose to conduct qualitative research and held qualitative …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… for their products and brands. We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that …
It’s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
… aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind …
… på ett hjälpfullt sätt.Syftet med studien är att med en kartläggning av fast-fashionkonsumenters nätbeteende och attityder fastställa hur modeföretaget Gina Tricot som har flera försäljningskanaler kan öka besöksfrekvensen till den virtuella butiken genom marknadsföring online …
… play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook, web pagesand blogs, to spread their brand. The high visibility and the spread of information on theInternet can …
En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the …
En studie utifrån maktrelationer i bloggens värld
… relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This …
- En kvalitativ studie om modebloggar
Syftet med denna uppsats är att undersöka hur Internet fungerar som arena för alternativ offentlighet och för kommunikativa utövningar om mode- och skönhetsideal. Avsikten är att förstå hur Internet, och i synnerhet bloggen, fungerar som en plats där man kan tillämpa alternativa …
unga tjejers syn på foto på nätet
… has little value, beeing mostly narcissitic, superficial and obsessed with fashion and shopping. The purpose of this paper has been to investigate how young girls reflect upon their photographic communication on the internet. The idea has been to ask the girls themselves about …
… har studerat om det finns ett behov av modebloggar hos män.A thesis about fashion blogs for men.
