150 uppsatser · sida 4 av 10
”Kall hjärna, varmt hjärta och rena händer”
… Suggestions for further research To compare the internal perspective to the external perspective regarding brand building within a football club. The internal perspective includes the organization within the club and the external perspective regards the fans and sponsors point …
En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin
… perceive Internet based companies and their work with CSR-questions? 2. Is external communications, particularly social and environmental responsibility and transparency something that costumer’s request? And 3. Are there any differences between the different consumer groups? …
En kvalitativ och kvantitativ studie av organisationsidentiteten inom Nordmalings kommun
… order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization …
? Unga människors image av organisationen i jämförelse med organisationens profil
… Science, Uppsala University Aim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the …
A Managerial Perspective on Strong B2B Brands
… the driver of sustainable differentiation. Third, integration of internal and external branding building is crucial for overall brand loyalty. Fourth, trust plays a dominant role in emotional communication. Fifth, companies need to highlight customer partnership in industrial …
… of the company and to create an understanding of both the nternal and external network topology. The result of this report consists of a three-piece analysis where the focus lays on Itera Networks internal communication implementations, the architecture and dependability on the …
offentlig diplomati i en föränderlig värld
… nation branding in order to actively participate and influence the EU's common communications platform. Material/Method: The method used in this thesis is qualitative interviews. The reason why I chose this method is because I consider it to be the most appropriate in order to …
… how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers …
<em>- En kvalitativ studie om hur ledarskap kan påverkas av Enterprise 2.0 -</em>
… changes that may be critical for Enterprise 2.0 to generate internal and external competitive advantages. Our study is addressed for leaders who want to create a better understanding of what implementation of Enterprise 2.0 requires from a leadership perspective. We have …
- En studie i hur CSR kan pa?verka svenska modeföretags anseende
… CSR in their branding, how they communicate this both internally and externally, and finally how the CSR-efforts are perceived by the average consumer and influence their view of the brand. The theoretical framework relies on earlier studies and research regarding CSR, branding …
En kvalitativ studie om medarbetares förväntningar på enhetschefers ledarskap och konsekvenserna om förväntningarna inte uppfylls
… and be able to give confidence to the families and this by including external characteristics argued the interviewees. Another important part of the result was that the manager should support staff, providing them with appreciation as this makes them feel good and do more at …
morgondagens arbetsplats
… same tools or supporting applications and they want to take part of internal/external information that affect either their own company or the line of trade they works within. A future portal solution should therefore include all employees within a company and not only focus on …
En studie av Swecon AB:s tjänsteutbud
… Not until a clear and correct internal marketing has been implemented an external marketing can be successful. The motivation of the salespeople is best done by changing the rewarding system for machines and contracts and by making clear routines for communication, offerings and …
En fallstudie på Flow Systems AB
… marketing in connection with a process of change and how this reflects the external marketing in relation to customers. The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen …
En kvantitativ innehållsanalys
… sport journalistic weblog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weblog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur? …
