150 uppsatser · sida 1 av 10
En studie om kommuners externa kommunikation och varuma?rke.
Abstract Title: External communication and brand strategies in Swedish municipalities? Author: Philip Hagne & Einar Svensson? Tutor: Jessica Gustafsson? Purpose: The aim of this thesis was to study and obtain greater understanding on how Swedish municipalities use external …
… subbrands, which can be complicated to handle efficiently in the internal and external communication. If it is not clear what each brand stands for and what the groups vision is, indinstincts among the employees may apply regarding how to communicate the structure of the …
En komparativ fallstudie av tre museers externa kommunikation
… to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed …
En fallstudie av Karlstads kommuns vattenläcka 2011
… is about how the organization works to repair or maintain the organization's external image, the image that society has about the organization. When a crisis occurs stakeholders lose confidence in the organization or change their mind about it. This case study is about exploring …
En empirisk undersökning av de interna kommunikationskanalerna på ICA Butiksadministration
… of generating an organizational change with the purpose of improving their external communication. The internal communication, on the other hand, has been put aside and is missing guidelines at the present. Since the ICA Administration does not know how the staff uses the …
Tanken med dem, dess funktion och sättet de uppfattas på
Abstract Title: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them. Number of pages: 50 (64 Including enclosures) Author: Sophie Dicksen Tutor: Peder Hård af Segerstad Course: Media- and Communication …
<em>En studie i hur organisationer ser på sociala medier som del av den externa kommunikationen och hur de bemöter sin omgivning i det nya medieverktyget</em>
… Blurs” ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media tool Number of pages: 49 (51 including enclosures) Author: Ida Hansson Käll Tutor: Cecilia Strand Course: Media and …
En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords
… broadly corresponds to the Stockholm Accords when it comes to internal and external communication. However, there are some areas where Swedish communication practice diverges from Stockholm Accords. The issues which link governance, management and sustainability to communication …
Skillnader i åsikter mellan ledning och personal ? en fallstudie
… organizations are structured and how they communicate ? both internally and externally. Intranets, e-mail and other technical channels are an important part of most organizations in-house communication today.The aim of this study is to examine how the internal communication in a …
Hur presterar Hedgefonder under olika marknadslägen, åren 2005-2009
… Blurs” ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media tool Number of pages: 49 (51 including enclosures) Author: Ida Hansson Käll Tutor: Cecilia Strand Course: Media and …
En undersökning om två organisationers kommunikationsarbete i USA och i Sverige.
… of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter). Both these organizations are located in different countries and the purpose of the case study is also to …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
… shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days …
<em><em>En studie om hur kriskommunikationen fungerade mellan involverade aktörer under vattenläckan i Kalmar 17-18 december, 2010</em></em>
… study shows that there were several problems, both internally and externally, with the crisis communication from the responsible authorities during the waterleak. Although some people were dissatisified with the responsible authorities crisis communication, the majority were …
<em>En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg </em>
… communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform. The opportunities social media has brought, such as interaction has led most of the companies to use social media as …
… Public Relations and Organizational Communication, Internal Communication, External Communication and Evaluation. The study has an abductive approach and uses qualitative methods. The study was conducted using focus interviews and text analysis, which together constituted a …
