46 uppsatser · sida 3 av 4
En studie i hur employer branding kommuniceras effektivt till studenter
… brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures. Material/Method: Group interviews, literature, electronic sources, Internet sources. Main results: The results of …
En kvantitativ studie om beståndsdelarna av och förklaringsfaktorerna till ett attraktivt arbetsgivarvarumärke -
Talented and committed employees are important resources for a company’s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile …
… each brand stands for and what the groups vision is, indinstincts among the employees may apply regarding how to communicate the structure of the company, to emphasize the synergies from the subbrands that are integrated in a project. Meanwhile it is important to promote the …
Möjlighet eller hot? Sett ur HR-anställdas perspektiv.
… can Talent Management be seen as an opportunity or threat on the basis of HR-employees? How can it affect the work of HR? To answer these questions qualitative interviews with five employees within HR from four different companies has been executed. The essay has been …
… it becomes a new dimension for communicating what the company can offer its employees. Recruiting the right people is determined by the sample of people that applies. As a positive effect of creative consumer marketing effort, the company can affect both the amount and the type …
En studie genomförd inom Landstinget Halland
När vi kom i kontakt med Landstinget Halland uttryckte de behovet av att kunna attrahera och behålla personal. Då personer med nyckelkompetens har stor påverkan på organisationens framgång har vi valt att genomföra en studie med syfte att undersöka vilka förhållanden personer …
En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen
Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind …
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are. Karlstad City Fiber Network wants …
En kvalitativ studie gjord på uppdrag av en mindre kommun hur de arbetar för att vara en attraktiv arbetsgivare
… interviews were conducted to get the purpose of the study answered. Six employees were interviewed. The results showed what the municipality needs to focus on if they want to become an attractive employer. Evidence in the results showed that weak goals and values exists, there …
… obtained through a qualitative method, in shape of personal interviews with employees in the companies, and a quantitative procedure through a questionnaire survey with customers of the companies. The foundation of the study lies within theories of relationship marketing …
- Vad efterfrågar framtidens arbetskraft?
… same opportunities for vocational training, promotion and career development. Employees also think that it should be the same wage for the same tasks, and they mean that group heterogeneity is an advantage.
… interviews have been held with people from the target group, marketers and employees on Panos Emporio. Panos Emporio has had one of the leading roles in swimwear fashion for over 20 years. The brand was founded by Panos Papadopoulos who still owns 100 percent of the company. The …
En studie om vad fastighetsmäklarstudenter attraheras och påverkas av vid valet av arbetsgivare.
… perspektiv. Nyckelord: Intern marknadsföring, corporate identity, employee branding, fastighetsmäklare, rekrytering.
synliggörandet av potentiella medarbetares kapaciteter
Studien handlar om rekryteringsprocessens förfarande, där den huvudsakliga frågeställningen är "Hur synliggörs potentiella medarbetares kapaciteter i rekryteringsprocessen?". Studien syftar till att lyfta fram hur rekryterare bär sig åt för att synliggöra de potentiella …
En beskrivande studie som systematiserar hur anställda blir motiverade att leva upp till varumärkesöftet
Problemformulering Den befintliga forskningen om vad som motiverar anställda att leva upp till varumärkeslöftet är ostrukturerad. Forskare använder olika nämnare för att beskriva vad som motiverar anställda men det saknas forskning som sammanställer och ger en strukturerad bild …
