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Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet …
En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
… tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the …
En deskriptiv fallstudie av Örebro kommuns arbete med employer branding
… based on a qualitative approach with semi- structured interviews with two employees at Örebro kommun. Throughout the study previous literature on employer branding is used. Results: We have noticed different activities in the organizations work with employees, leadership and …
En juridisk analys avseende säkerhetsagentstrukturen och frågor om obligationsinnehavares rättsställning vid säkerhetsagentens konkurs.
… tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the …
ett modernt begrepp i offentlig verksamhet
… skett en ökning av moderna organisationsidéer. En av dessa idéer är employer branding som utgör varumärket för företaget som arbetsgivare och som syftar till att locka till sig och behålla rätt personal. Offentlig verksamhet har börjat arbeta med detta begrepp som en följd av …
… Based on the theoretical perspectives the interviews has been performed with employees at both corporations. To the Getinge Infection Control case the corporations Brand manager and one of the project managers responsible for IT was interviewed. The second corporation is von …
… Lund University, Sweden. Keywords: SAS Braathens, mergers and acquisitions, employee behaviour, service quality, internal branding. Thesis purpose: The objective of this master thesis is to analyse employee behaviour in mergers and acquisitions in order to understand how …
… from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a …
Medias påverkan på Vattenfalls arbetsgivarvarumärke
… Material/Method: The methods used in the study are two interviews with employees of Vattenfall and three group discussions with possible future employees to Vattenfall ? students who are studying in the field of energy. Main results: The study has three main results. First, the …
- en undersökning om en privat organisations arbete med employer branding, arbetsgivarvarumärke och EVP
… image inte överensstämmer.Nyckelord: Arbetsgivarvarumärket, Employer branding, Employee value proposition, attrahera personal, privat organisation
During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to …
… rebranding framework (Daly & Moloney, 2004) and a conceptualization of the employee branding process (Miles & Mangold, 2005) Empirical data: The empirical data was collected from in depth interviews with management and questionnaires from employees. Secondary data taken from …
offentlig diplomati i en föränderlig värld
… purpose of this paper is to describe how a number of strategically selected employees at the Swedish Institute, with the purpose to promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European …
Borgholms kommuns interna varumärkesarbete
… We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality. Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar …
