49 uppsatser · sida 1 av 4
En kvalitativ studie i reklamproducenters syn pa? viral reklam i Sverige.
… of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising. Viral advertising where the sender is hidden or unclear is always seen as unethical. It is not seen as unethical to spread advertisements through …
En kvalitativ studie av fyra globala kampanjer
… Hassan, Craft and Kortam call a?hybrid strategy? that’s by their opinion most effective form of global advertising. Another important result was that the ”creative strategy” (its promise/statement) is what makes the campaign cohesive. While the ”creative tactic” (the visual …
… in those premises. The examination will concentrate on the relative effectiveness of this potential medium compared to a traditional advertising medium. The effectiveness will be measured in terms of attention, recall and ad attitude. If the facilities appear to be a relatively …
En jämförelse mellan gerillareklam och traditionell reklam
… of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are. A large number of campaigns from different brands have been compared in a survey with hope of making an exciting and …
… three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts …
En utvärdering av reklam- och upplevelseeffektivitet vid reducerad reklamtäthet i TV
… [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience …
Varför PR och reklam inte kan mätas på samma sätt
Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of …
mellan reklambyråer och deras uppdragsgivare
… tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication. The …
Innehållsanalys av Spendrups reklamkampanj
… planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with …
… Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad …
… of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that …
… Results: The study concludes that the company who arranges the review had an effective mix of advertising, the decision to include the TV-commercials happened to be a good choice. Those types of advertising that were most noticed, was advertising in a newspaper, TV-commercials …
… Results: The study concludes that the company who arranges the review had an effective mix of advertising, the decision to include the TV-commercials happened to be a good choice. Those types of advertising that were most noticed, was advertising in a newspaper, TV-commercials …
hur vet kommunikatören vad som skall väljas?
… which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate …
