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Denna studie utreder hur reklamfilmsproducenter anpassar sina produktioner för att de ska vara effektiva på en allt mer konkurrensintensiv reklammarknad. Enligt radio- och TV-lagen får svenska TV-kanaler idag sända tolv minuter reklam per timme, samma regler som gäller för till …
varumärkesparodiers effekter på det avsändande varumärket
… parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations …
En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M
… Whether it’s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers. However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials. When …
… they live their lives. Furthermore, guilt has in some cases been proven to be effective when it comes to steering consumers towards a purchase. Belongingness was chosen because it is a value that stands out amongst many that characterizes the military. Neither guilt nor …
