1 767 uppsatser · sida 13 av 60
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
… companies have adapted to a digital society and how they use the Internet as a marketing channel. Problem: How have current travel companies adapted to the development of the Internet and how do they use Internet as a marketing channel? Are there any differences in the marketing …
En fallstudie på Volvo Trucks
… Marknadsföring (15hp), VT 2014. Nyckelord: Sponsring, Leveraging och Ambush Marketing Problemformuleringar: - Hur använder Volvo Trucks leveraging i samband med deras sponsorskap? - Hur motverkar Volvo Trucks Ambush Marketing i samband med deras sponsorskap? Syfte: Syftet med …
milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion
This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still …
… is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude …
… with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on …
En fallstudie för Logosol AB
… subsidiaries abroad. In the project I will use the Logosol Stack Cutter in my marketing activities. It’s a mobile device for cutting stacks of sawn wood. 1998 Logosol started to develop the product, and 2003 the product is ready to be marketed. Therefore Logosol want to put in …
… hospital library? How are the needs satisfied by the hospital library? What marketing strategies are used by the hospital library to reach out to the nurses? Is it enough to achieve the goal? The method in this study was a case study with the emphasis on the qualitative …
marknadsföringsstrategier för Svenska FSC
… has to consist of an equally large part standard setting, control systems and marketing. The Swedish FSC initiative has so far only been working with certification and organizational issues. None or very little attention has been given to marketing efforts in order to increase …
en fallstudie av Malmia hotell AB
Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in …
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The …
en fallstudie av tre företag i stockholmsregionen
This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don’t have a sufficient knowledge on how to use …
Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way. The annual report is an external …
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends …
Vårt syfte med denna uppsats är att studera huruvida användandet av eco-marketing, med en miljöcertifiering, kan ha potential att stärka ett etablerat företags varumärkeslojalitet och på lång sikt dess varumärkeskapital. Med utgångspunkt i teorin om varumärkeskapital ämnar vi …
