162 uppsatser · sida 6 av 11
… a company’s interest of handling personal data to market its products via direct marketing. As such, this essay has sought to establish the law in effect for the weighing of interests in the data protection act regarding the commercial interest. A review of the law in effect has …
In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents …
En studie av storytelling hos två turismrelaterade företag
… the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was …
Studien av en elitfotbollsklubbs informationsarbete
… observations. Our interview targets were Urban Rybrink, the information director of Hammarby, and Robert Laul, prominent sport journalist. On the top of that, we expanded the study with observations of two press conferences connected to Hammarby’s matches. We also gathered …
En fallstudie av plattformen Crowdculture
With the Culture Survey 2009, the Cultural policy in Sweden has got a new direction. The new direction emphasises the importance of broadening the non-public funding for the cultural sector. The new direction opens up new phenomenon to establish themselves in Sweden …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… either following or challenging these norms. Thestudy also points to several directions for future research, such as examining how users experiencethis type of brand content, comparing it to influencers videos, or exploring how topics likesustainability are communicated within …
Interagera, engagera och komplettera
… collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace. The purpose of this essay is to …
… embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is …
en fallstudie av Proud
… their needs and resolve the larger issues PROUD have today, i.e. not getting direct feedback from clients.
Klargörande om registrerat varumärke
… Union. A new Trademark Law is about to be implemented in Sweden, thanks to a directive from the European Union. When a trademark is registered it is possible to use the symbol ® along with the trademark. This symbol indicates that the good or service can be trusted and also …
i marknadsföringsföretaget Liljedal Communication AB
… Two interviews were conducted with the Vice President and Creative Director, moreover did the authors visit an idea meeting at the company. This is the base for the empirical part. The situation and strategies for creativity in the theoretical part and the empirical part is …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… ranging from 6 to 10 years. This second critical period does not seem to be directly linked to the stimuli in the experiment (events), rather an indirect nostalgic reaction to that may be linked to the family as an object. In the thesis this concept is discussed as indirect …
… purchasers of forest properties invests in non monetary benefits that lacks a direct yield value. The purpose with this degree thesis is to increase the understanding of the pricing of forest properties with focus on the above mentioned fact. The research was based on interviews …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… of how different types of buying behaviour and loyalty types may affect the direction of future marketing efforts. This will entail the merging of theoretical content gathered from not only business economics but also sociology and psychology that will be fastened into an …
… in five of us selected real-estate companies. We have applied questionnaires, direct and telephone interviews on 5-7 of the real-estate companies' tenants in order to examine their point of view, concerning common relationship with the real-estate company. Our method is edified …
