162 uppsatser · sida 5 av 11
… properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success. The tourism companies seem to satisfy their personnel by training and re-warding them, giving …
en fallstudie av <br /> Luleå, Skellefteå och Umeå kommuns arbete med <br /> platsmarknadsföring. <br />
… study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside. An attractive image can also help attracting companies who are prepared to invest in the area which is very important for the future of …
… traditional media and the anchor product in the relevant target audience directly via a forum and other social networks. Contact both prominent members of social groups and expert groups consisting of knowledgeable gaming enthusiasts. They complement each other and provide a …
… Today there are a lot of differ- ent ideas and theories? coming from many directions on how to use social media in PR and also what comes out from doing so. Companies invest a lot of money in it, but how’s it done and what’s the return on investment (ROI) in using social media? …
- vart är utvecklingen på väg?
… is characterized by an increase in Internet orientation, where the travel directory and the physical travel agents are becoming less important. The understanding of climate impacts of travel has increased. More people of the third-generation buy package travels and countries in …
En fallstudie om bilden av Sverige internationellt
… that one appealing factors for Sweden is availability, because of the many direct air routes to Sweden. Other important factors are exports, accommodation and cuisine. Visit Sweden is working efficiently to attract more and more tourists. Thus, it is necessary that a region has …
… the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… The organizations are given the great opportunity to have a conversation directly with their stakeholders in a global world. But as in all kinds of scenarios there are social codes. There is important to learn how to handle this given opportunity so that it won’t be wasted, and …
… the governing document and the operational plan can be found in the marketing directed towards important target groups.
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… as playful, with a twinkle in his eye and inviting to dialogue while the direct information shall be straight and free of jargon. The organization wishes that stakeholders see them as a safe choice as well as local and accessible for inhabitants of Karlstad. Karlstad City Fiber …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… the different videos appeared to address. Main results: The videos were mainly directed towards two market segments of the SRI VALS-model: Innovators and experiencers. These two have a lot in common with the official target audience of Absolut Vodka; Urban Creative Millennials …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
… think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable.
<em>-En undersökning ur ett kundperspektiv.</em>
… stores have provided them with a more positive view of the brand - which is a direct contributor to the increasing CBBE of the company.
<em>En fallstudie om Sollidens slott och dess image, varumärke och positionering</em>
This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… ranging from 6 to 10 years. This second critical period does not seem to be directly linked to the stimuli in the experiment (events), rather an indirect nostalgic reaction to that may be linked to the family as an object. In the thesis this concept is discussed as indirect …
