Uppsatser om development strategy

295 uppsatser · sida 15 av 20

Från retailer till e-tailer

En studie av konsumentattityder

C-uppsats · Handelshögskolan i Stockholm

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is …

En kommunikationsgeting

En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier

D-uppsats · Handelshögskolan i Stockholm

… although the customers do not use social media to a large extent today, the development towards the new communication techniques is a process that both customers and companies can benefit from. To enter all social media channels at the same time is impossible. Therefore, the …

Butiksdemonstrationens mentala och beteendemässiga påverkan

- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön

D-uppsats · Handelshögskolan i Stockholm

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according …

Klassikerns som verktyg

Gammalt stoff i en modern läromiljö

Högskoleuppsats · Uppsala universitet

… is devoted to an analysis of the first person narrative in the novel and its development into a extra diegetic narrative. The second chapter aims to go further into the narrative with an analysis of the dichotomy between body and thought and its interplay with the two main …

Rätten att skrika

den omöjliga representationen i Clarice Lispectors <em>Stjärnans ögonblick</em>

Kandidatuppsats · Södertörns högskola

… is devoted to an analysis of the first person narrative in the novel and its development into a extra diegetic narrative. The second chapter aims to go further into the narrative with an analysis of the dichotomy between body and thought and its interplay with the two main …

Hoppa på tåget eller stå kvar vid stationen?

Organisationers användning av sociala medier

Kandidatuppsats · Karlstads universitet

… opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill …

Grön marknadsföring

En guide till grön framgång

Kandidatuppsats · Linnéuniversitetet

… choice of green strategy. Green marketing also includes aspects such as brand development, positioning and segmentation and construction of green communications. Furthermore, we have identified actions to provide customer re-assurance of a company’s green marketing. The findings …

Utsatta barn

Hur personal vid ett utredningshem arbetar utifrån barnperspektivet och BBIC modellen

Kandidatuppsats · Högskolan i Halmstad

… health, education, identity, social presentation, emotional- and behavioral development, family and social relations and self care skills. The staff that I interviewed takes on child perspective and uses BBIC (Barns Behov I Centrum) as a guideline in their work. All children in …

"Världens bästa reklamfilm"

<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>

Magisteruppsats · Linnéuniversitetet

… thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company. The study shows that ICA creates a commercial that contains the perfect …

Hållbarheten och CSR

hur förståelsen av hållbar utveckling påverkas av ansvarsfullt företagande

Kandidatuppsats · Högskolan på Gotland

Frivilligt företagsansvar för samhälls- och miljöfrågor, är en trend som vuxit sig stark de senaste tio åren. Samstämmigheten, om att dagens sätt att leva är långsiktigt ohållbart, växer och det har blivit näst intill en självklarhet att företag, ska ta större ansvar än enbart …

Se men inte röra - problemet med den performativa besökaren

Kandidatuppsats · Mälardalens högskola

… with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is …

Vad är Cloud Computing?

En kvalitativ studie ur ett företagsperspektiv

Kandidatuppsats · Uppsala universitet

… with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is …

Syns inte, finns inte ? om marknadsföring på några skolbibliotek

Magisteruppsats · Högskolan i Borås · 2010

… marketing is about relations. It involves the establishment, maintenance and development of relations with users, non-users and other library related relationships. By looking at how a number of school librarians do and describe their marketing activities I want to find out what …

Att stå och stampa ? eller få flyt

Tre universitetsbibliotekariers berättelser om framtiden

Magisteruppsats · Högskolan i Borås · 2010

… which is linked to the idea of progress. It seems important to be in favour of development to appear credible in relation to colleagues, partners and others within and outside the university. When librarians depict competing professional groups, for example lecturers, as they do …