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… method in order to gain sales and increase margins is to influence existing customers to buy more with the use of suggestive selling. The purpose of this paper, was to further examine the different effects of suggestive selling with the use of complementary versus non- …
… potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… the Facebook study wehave conducted three surveys on persons who are customers at ICA. Respondents here consists of customers who traded at an ICA store in Stockholm on three different occasions and times. In order tostudy consumers' actual buying decisions are also sales on …
Skapas lojalitet eller tröghet?
… consumers? are then divided into either loyalty or inertia depending on the customers? attitudes towards the brand with concern to the effect that the loyalty program has exercised.Our research has resulted in three different groups, each of which shows separate levels of …
En kvalitativ studie om IT-relaterade resursers roll i kundkännedomsprocesser och kundresponskapacitet
… to providing a customer service with capacity of sensing and responding to customers' needs. Previous research shows a relationship between customer response capability and customer knowledge processeses, this study investigates and confirms this relationship. However, findings …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation …
Svenska researrangörers arbete med ansvarsfull turism
… manage responsible tourism, together with what amount of information their customers receive about this. To be able to study how operators work with this I conducted three interviews via email. The tourist operators were of different sizes and specializations to receive a more …
… got a Facebook page and through it, they can easily communicate with their customers.Customer support is one of the communication forms that Facebook is used for.1A questionnaire that received a hundred responses together with a survey of the differentFacebook pages was done in …
… web browser. EPiServer has a built-in search engine that is very simple. Many customers using EPiServer web publishing system is in need of more functionality than is offered by EPiServer's built-in search engine. The purpose of this thesis is to develop additional functionality …
… web browser. EPiServer has a built-in search engine that is very simple. Many customers using EPiServer web publishing system is in need of more functionality than is offered by EPiServer's built-in search engine. The purpose of this thesis is to develop additional functionality …
… is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of …
Hur Konstbiblioteket tillhandahåller tidningsartiklar och hur därmed sammanhängande problem kan lösas
The Art Library uses the newspaper cuttings archive to provide her customers with newspaperarticles about art. This archive has the following problems; there is little space left inthe paternoster lifts, the articles can only be found on keyword and to maintain the archive,much …
… to be a reliable source when communicating image and value related issues to customers according to internal corporation theory. A survey was conducted and salespeople at the retail business Clas Ohlson participated. The survey was posted on the company’s intranet start page …
a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation
… increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food …
… the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions …
