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En studie om kundnöjdhet och engagemang på elmarknaden
… the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often …
med en historisk tillbakablick
… The result of the study indicates that five Braille users, who are regular customers at TPB, in broad outline are satisfied with the service. But, according to the interviewed customers, TPB can still improve their activity by taking certain measures. For example, the customers …
… was to look at the pawnbrokers role in the Swedish welfare state from the customers perspective. Our purpose was also to see how the customers used the loan. We wondered why people used the pawnbroker's and how the pawnbroker's could be understood as a providing alternative …
en studie om detaljhandelns försäljningskoncept och detaljhandelns kunder
… their marketplace because of the development of Internet. Globalisation gives customers wider opportunities, which demands new and different sales concepts. The greater opportunities for customers give the customers a more powerful position in the market. It becomes more and …
En studie om bankernas strategier för att nå ut till bankkunder med brister i det svenska språket
… with the increased range, have also the marketing and the recruit of new bank customers become more driven. Bank customers with lacks in the Swedish language, is a segment with potential which doesn’t get used by the banks and in turn of that the bank customers doesn’t get their …
En kvantitativ undersökning om hur ett litet hantverksföretag kan stärka sitt varumärke
… a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the …
Basel II-effekter på kreditrisk och information
… a credit rating. The system cause a much heavier information gathering of the customers profile as well as a much better assessment of risk than the previous system, which the bank finds positive. The new system also cause differentiated pricing on loans. Additionally it has …
… of sustainability has grown and become increasingly important both for customers but also for the society at large. Because of this, the importance for companies to communicate their sustainability efforts has become essential. To meet the customers? needs the companies have to …
… if the Customer Relation Management (CRM) of Quicknet AB works and if their customers are satisfied with it. During this investigation I tried to see if the customers had a need for taking the CRM and use a tool called Social CRM. The report will conclude if the clients of …
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global environment that is digitizing at a rapid pace. Today, banks offer most of their banking services via the Internet, which can be performed through digital channels such as …
The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how …
… are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing …
… our study. For this we have contacted 290 of the company's already existing customers. The primary purpose of the survey is to analyze the service offered by the company. This will help the company to get a better insight and deeper understanding for the customers perceive of …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… The quantitative data has been gathered through a customer survey with the customers of each company. Results: All of the studied companies used development as their marketing strategy, offering surplus values to the customers by integrating the organic aspect into all levels …
… and the products they offer and sell can sometimes be difficult to understand. Customers are offered a large number of investment options with varying risk profiles. These developments have created an increasing need for knowledge and information among customers. The financial …
