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Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
… way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities …
This Master Thesis is a part of PlymoVent’s business to customer plot, with the aim to investigate how the consumers receive the services that PlymoVent provides. With regard to PlymoVent's business strategy and reference theory, the demands of how to receive and monitor a …
En informationslösning för tredjepartslogistik
… Cargo aims to create a Logistics Control Tower (LCT) solution to provide it’s customers with better information with higher availability. One such system is the Green Cargo control tower solution, which aims to improve information quality and availability alike. This is also the …
Möjliga kombinatoriska effekter inom bilindustrin
… of the companies? marketing efforts (Neff, 2004). They have to reach the customers online but also catch their scattered attention through different communication channels, both new and old ones (Halliday, 2004? Kotler et. al 2001). The subject for this study is this combination …
… what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and …
… are important aspects that should pervade conduct toward colleagues and customers. According to our survey, the customer is imperative in business relations and the employees should therefore perform situational in accordance to the customer’s expectations. A conclusion could be …
… focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. This paper focuses on service development at Scandinavian Airlines. The aim of this case study is to examine the sources of information used in service …
en fallstudie
… to fit sawmilling companies? business concepts, and at the same time satisfy customer needs regarding delivery time and quality aspects. This thesis work is a case study based on a sawmilling and retail company in Sweden. AB Karl Hedin is a private owned sawmilling company with …
… of this thesis was to investigate how an industrial company can increase customer value by offering added services to their core products. Theses added services can be categorized into the three different parts of the buying process. The company that was investigated is Smurfit …
Visma SPCS
… dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to …
en utveckling av Skandias webbplats
… and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive …
Abstract Title: How Shops Influence the Customer to Purchase Authors: Lisa Hegestrand, Jonna Olandersson and Anna Sjödahl Advisor: Leif Rytting Course: Marketing C, 61 ” 90 ECTS Purpose Our purpose is to analyze and clarify how a number of shops work to influence their …
… distribution networks. Using such test systems as a basis for reliability and customer interruption cost calculations makes it feasible to analyse the network tariff regulation of Swedish power istribution companies. In particular, it enables studies of the incentives for …
en fallstudie av två företag inom dagligvaruhandeln
… more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy …
En fallstudie om den svenska marknaden för nätdejting, dess nuvarande tillstånd och framtida utmaningar
… to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is …
