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En litteraturstudie av behavioural finance
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
Best practice för bankmarknaden
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd
Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans Lundberg Course: Bachelor thesis in business administration, 15 Credits (15 …
En fallstudie på Sandvik Mining and Construction
… planning according to the principles of Lean Production, in companys with customer exclusive products, through a case study at Sandvik Mining and Construction (SMC), and to investigate how SMC kan improve their planning of drifting rods at the production unit in Sandviken. The …
En fallstudie på BUFAB Bulten Stainless AB
We were commissioned by Bulten Stainless AB to identify and analyze their customer order flow. Because the company had problems with delays in the production and deliveries to the customer, the task also included investigation of how the company work with prevention and …
En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.
In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many …
Tanken med dem, dess funktion och sättet de uppfattas på
… the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company? Material/Method: Twenty …
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
En fallstudie om Scandinavian Airlines kundrelationer
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
… needed to support the business processes within delivery scheduling between customers and suppliers.Enterprise Architecture (EA) is a concept to enable the alignment of Business processes and Information Systems. EA is the framework for the architectures of business, information …
En fallstudie av kvalitetssäkring i tjänsteföretag
… entity and organizational resources could not be linked to a flexible and customer-oriented quality assurance. However, we could see that the choice of organizational structure, more specifically a service-oriented organization structure, resulted in a more flexible and …
… revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment. Revitalization deals with giving the brand …
markentreprenören och landskapsarkitekten
… a network of contacts with serious contractors whom you can recommend to customers. ” Don't hesitate to ask the contractor for advice; they often have lots of useful knowledge. ” It is important to have clearly written and thoroughly worked out documentation. ? Never let a newly …
En jämförande studie mellan nyöppnad och löpande verksamhet
… In a hotel organization, it’s important that everyone strives to satisfy the customers need. Customer focus is a competitive advantage today. To achieve this, the organization must have clear focus and distinct processes. Core processes are needed to clarify the processes in an …
Fyra framtidsscenarier för den svenska marknaden
Mobile TV ” is the introduction on the Swedish market about content and customer relationship” This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors …
