210 uppsatser · sida 2 av 14
Skillnader i lögn- och sanningsbias beroende på syskonplacering, femfaktormodellen och misstänksamhet
… against their own personal opinions was constructed and participants assessed credibility on a categorical scale (Honest/Dishonest). Neither birth order nor level of suspiciousness revealed significant differences as pertains to credibility attribution. In this study …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events …
… way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our …
… The results demonstrated that communicating flaws strengthened a company's Credibility and Partner Quality. Furthermore, we found that Credibility was the most efficient factor as it was driving the brand attitude, ad attitude and purchase intent. In our study we distinguished …
… inside the store and how information provided has an effect on perceived credibility and purchase intention. The results show that customers need information while in the store and that this affects the perceived credibility and purchase intention for these kind of products …
… during a crisis and how a crisis can affect an organization's reputation/credibility in late modernity. The focus is on how the Swedish Red Cross handled crises from summer 2009 until spring 2010, and how the organization's reputation/credibility was affected by the fact that …
… their hostile bidding processes with specific concern for their strategic credibility. Method: This paper is based on two companies listed on the Stockholm Stock Exchange exposed to hostile takeover attempts in a similar time period. The study is based on secondary data such as …
marknadsföringsstrategier för Svenska FSC
… have been working with non-government organizations to help create credibility; FSC Netherlands have been working closely with WWF, and KRAV have had collaboration with SSNC, the Swedish Society for Nature Conservation. The message that FSC communicates must create awareness, be …
In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to …
In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to …
In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… the results indicate a difficulty for incongruent advertisement to create credibility, especially for products linked to high risk. The insights gathered from this study have strategic implications with regard to how marketing professionals may use incongruent market …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… A green marketing strategi has proven profitable if the company achieve a high credibility. Problem definition: What factors are important for hotel companies to attain long term business survival trough a green marketing strategy? Purpose: The purpose with this paper is to …
… about implementing the last initiated treaties of the union. In this essay the credibility of the problem solving strategy through the communication policy of the commission is being put under the scope. The objective is to treat the credibility of the solution to the main …
social interaction in a nature conservation issue in the Eastern slopes of Lake Vättern
… attempts at moving the issueto another arena; changing or questioning the credibility, legitimacy or identity of others;trying to increase own credibility and legitimacy; and even the occasional use of violence.It also shows that, at the end of the study period, the interactions …
