32 uppsatser · sida 1 av 3
En explorativ studie i hur stora svenska företag ser på begreppet anseende
There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and …
… marketing-related actions and for example, a year later, again examine this corporate's reputation. That way you could find out, more specifically, how relationship marketing affect reputation. Thesis grant : The grant is primarily geared towards real estate brokerage firms and …
… till konsumenten i just denna typ av organisation. Även hur god fallföretagets corporate reputation är, dvs. kopplingen från identitet till image, kommer vidare att framkomma samt vad detta kan innebär för företaget. Metod: Den valda metoden för denna uppsats är en kvalitativ …
en fallstudie
… work with strategic planning, internal communication, media relations and corporate social responsibility to boost their reputation and to prevent crises. The study has also shown that reputation does affect the outcomes of a crisis.
In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing …
… have solved this by only using on brand in the communication, which is their corporate brand name. Problem formulation: How could Design Communication do with their brands to faciliate growth and internationalisation ” should they use one or several brands” Method: To …
… is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality …
a case study in the dairy sector
Recent corporate challenges require effective communication in order to secure a company’s reputation. Companies as a result, need to be committed to a series of corporate social and environmental practices along with their financial commitments to their shareholders and …
… Ekstrand Date: 2012 ? June Aim: ? Gain a deeper understanding of the topic corporate culture ? Get an understanding as to how corporate culture influences the daily operations ? Possibly be able to help with any concrete to help the investigated company to improve its corporate …
- BEHÖVS DET EN FÖRÄNDRING?
… Ekstrand Date: 2012 ? June Aim: ? Gain a deeper understanding of the topic corporate culture ? Get an understanding as to how corporate culture influences the daily operations ? Possibly be able to help with any concrete to help the investigated company to improve its corporate …
kundinvolvering i trygghetspolicyn
… for many service corporations as it gives them bad image and reputation. Corporate Social Responsibility CSR encourages many companies to engage in social activities as they realize that the company is part of the society and the environment. What affects society may sooner or …
En studie i relationsbyggande interaktion på Facebook
… preserve relationships to the public on Facebook in order to maintain a good reputation. Asub-question explores whether any patterns exist in Ving’s approach of interaction with its stakeholders. Method/Material: This study consists of a quantitative content analysis in which …
En studie av två hotellkedjors tillämpning av Corporate Social Responsibility
… and research question: This study investigates the widely discussed notion ”Corporate Social Responsibility” and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its …
en konfliktstudie av Shell och Greenpeace
… environment and social aspects of management may be a way to build a strong corporate image. It may also be a way to prevent a bad reputation. A company, whose actions do not comply with the frames in society at large could cause problems for the company. Such conflicts in the …
… på maximalt 8000 tecken. Vi har inledningsvis i denna uppsats utrett begreppen corporate identity, corporate image och corporate reputation för att förse läsaren med verktyg som är nödvändiga för att förstå problemet. Vi har kommit fram till att det kan råda stora skillnader …
