2 182 uppsatser · sida 23 av 60
… hur långt de medverkande företagen har kommit i deras framgång gällande Customer Relationship Management. Metod: Vi har gjort en kvantitativ enkätundersökning där vi har tillfrågat 30 företag i Ronneby. Vi har sedan analyserat detta utifrån diagram som vi har fått fram i Excel …
A Swedish Case
… Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to …
hur tillämpas detta i företagen?
… hur långt de medverkande företagen har kommit i deras framgång gällande Customer Relationship Management. Metod: Vi har gjort en kvantitativ enkätundersökning där vi har tillfrågat 30 företag i Ronneby. Vi har sedan analyserat detta utifrån diagram som vi har fått fram i Excel …
inom detaljhandeln
Syftet med vår uppsats är att utvärdera hur enskilda butiksägare, som ingår i en större kedja, ser på fördelar samt nackdelar att ingå i en större koncern. Syftet är också att utröna hur butiksägarna definierar en lojal kund samt hur de arbetar för att strategiskt skapa …
En fallstudie av reklambyråer
… the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective. This study focuses on a description of relations …
en fallstudie av Proud
… to find conceivable marketing- and business strategies that can be combined with a company’s lifestyle. This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning …
… organizations and working methods). Fi-nally we will examine how the alliance with VPS for the retailers choosing to join LDC is transformed, and the potential for improvement for the LDC model in action and in the implementation phase. To attain our purposes, we have chosen …
En studie om kundlojalitet med inriktning på flygbolaget SAS
… airline business has gone through some turbulent changes, which has meant that customer loyalty has been affected. It’s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their …
Vem/Vad/Vilka påverkar?
… the slow development of the packaging branch by unstructured interviews with Swedish packaging branch experts. These black spots are as follows: large-scale production of packages which leads to uniformity in design, lack of end customer focus, indication that packaging …
The purpose of this report is to come up with possible improvement suggestions to the distribution central at Götene Stål & Verktygs AB (GSV). GSV is a wholesale dealer located in Götene. The company doesn’t produce anything it self, it buys in products and sells them to …
Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the …
… Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call center, kommunikation och multilingvistik har använts för att konstruera vårt teoretiska ramverk. Analysen av empirin har i sin tur skett mot det …
En fördjupning kring kunders reaktioner till ett erbjudande ur ett upplevelseperspektiv
… study aims to deepen the knowledge of customer reactions towards offerings with an experience approach, by studying similar reactions in cinema visitors. Furthermore, the study examines the contagiousness of the emotions elicited by the experience. The study approaches the …
… chosen to serve our purpose in the best possible way is, partly, by interviews with real estate agents and, partly, by surveys among customers of the companies. The estate agents we have interviewed are Svensk Fastighetsförmedling and Svenska Mäklarhuset. In order to collect …
Hur skall kundvalsmodellen tillämpas i förhållande till lagen om offentlig upphandling?
… of public procurement during procurement of customer choice agreements within the health and social care area. The intention of this Quasi-market is to provide the users with competition in terms of quality rather then the general principal rule of economic value. My conclusion …
