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… competition. This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model. The purpose of the thesis is to examine …
En studie i produktfotografering
… competition. This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model. The purpose of the thesis is to examine …
Potential hos hyresgästen för minskning av energianvändning i en kontorsbyggnad på ett klimatsmart sätt
… indoor environment. This work addresses the factors which are the main energy consumers in office buildings. It addresses legal requirements and standards which are important to follow in order to achieve good thermal comfort in buildings. Some of them are physical climate …
decentraliseringen av nyhetsproduktionen och dess effekter på tidningsjournalisters informationsbeteende
… The interactive nature of the Internet blurs the line between producers and consumers, and challenges traditional definitions of what counts as "news" as well as who qualifies as a "journalist". The main purpose of this thesis is to examine the potential consequences of this …
… and the quantitative survey contains a questionnaire to shop assistants and consumers. Our empirical studies are based on these surveys. The results shows among other things that it is good if the company engage external persons who possess new knowledge. It is also important to …
… influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands.
En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
… of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category …
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
… and information available at Max? website. The conclusion of the study is that consumers are positively affected by a company’s engagement in CSR: however, too extensive marketing efforts can create a negative backlash. In spite of this the positive attitude of CSR outweighs the …
En studie om mediekritik och unga mediekonsumenter i ett digitalt nyhetslandskap
… and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact …
a review of brand valuation methods
… (CR), based on a literature review. Brands can build trust and loyalty among consumers and help them make their purchase decisions faster. In returns, this relation provides adequate wealth that enables corporate to develop their equipments and efficiencies. Likewise, brands …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site …
… this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried …
… of the supply and demand and the corporations market advantage towards the consumers. Keywords: costumer orientation, service companies, real estate market, tenancy market and supply and demand.
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are not completely met when faults in communication/interaction, commitment and loyalty are detected.
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are not completely met when faults in communication/interaction, commitment and loyalty are detected.
