74 uppsatser · sida 3 av 5
… Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which …
… as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this …
möjligheter för potatisbranschen
… of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to …
- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke
… it interesting to see to the perceived value of design. Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding’s demand, is a way of adapting yourself to society …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be …
… than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which …
… in-depth interviews with experts from the FMCG industry and focus groups with consumers were conducted. This allowed us to grasp the opinions of all stakeholders involved in the process of designing and consuming a package. We gathered the empirical data from several sources …
… sell their products the companies must create a non-existent need amongst theconsumers. Therefore it is very common in advertising today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
… Hemtex have been working actively with the resumption of credibility among consumers when it comes to their product quality and they're also trying to increase the understanding of their pricing. We want to be associated with quality and a reasonable price with a vision as …
… shifting trends. The market involves a high level of competition as well as consumers who possess a lot of knowledge about the products. These elements increase the demands on what a company is required to offer. Today’s home textile market has also increased its level of …
en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The …
… show that adding interactivity in digital signage at shelf is not affecting consumers in any noticeable way compared to non-interactive screens. Though, the general effects of screens at shelf show significant improvements on brands and categories, mainly where the purchase is …
a study of young
… brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury …
… There is a lack of studies investigating how the Swedish wine is perceived by consumers and consumers might be unaware that the Swedish wine, established through ”trial and error”, is increasing in quality every season, creating a need to display the sensory profile of Swedish …
… theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables …
