39 uppsatser · sida 2 av 3
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
Premium kontra substitut produkter
… skapa ett starkt varumärke. Nyckelord: Brand, Brand Equity, Willingess to Pay, Consumer price perception, Pricepremium
… Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual …
… With the aid of the statistics program TRAMO we study if monthly data from the consumer survey (HIP) and retail industry (DH) can be used in a transfer function model (TFM) to forecast PK. In the work of assessing the state of the market and the business trend, fast information …
Vilka faktorer hade betydelse för dess utveckling?
… Sweden, and the number of bankruptcies, new registrations of cars and finally consumers attitude towards making a big purchase at present, in the case of Finland are variables to be aware of when looking out for a stock market bubble. The statistical model, as pointed out in the …
En detaljstudie angående harmoniseringen av avtalsrätten inom EU
… to coordinate common law and civil law. Directive 93/13/EEC on Unfair Terms in Consumer Contracts is one example of harmonised contract law in the EU and the principles in PECL is another example which shows that it is possible to coordinate common law and civil law. A …
Simulation tool as a help for optimization of signal distances on a railway track
… the Australian market. Sixbottles were choosen and they were all testet on 20 consumers each with a Likert-scale test. The result from the test andthe survey underlied the work with a proposal of a new design. The most important qualities for a optimal opening is:a tamper that …
… the Australian market. Sixbottles were choosen and they were all testet on 20 consumers each with a Likert-scale test. The result from the test andthe survey underlied the work with a proposal of a new design. The most important qualities for a optimal opening is:a tamper that …
… betting coupons was made in the experiment strengthens our results. Hence, consumers are prone to make the conjunction fallacy in everyday purchasing situations.
… horses is small and the products are mostly imported. But there is a group of consumers who is willing to pay a higer price for Swedish cultivated herbs. The only way to find out which herbaceous plants I could cultivate is to make a test cultivate. I think that the market for …
Varför PR och reklam inte kan mätas på samma sätt
… sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in …
… plausible hypotheses on what the purpose might be. Either it is to promote consumers interests, or to promote the Swedish national climate goal ”Reduced impact on climate”, or to promote the profit of Swedish companies. The study sets out to test the hypotheses through four …
resenärens riskuppfattning om staden
… resenärer till Stockholm, vilket har bearbetats statistiskt med Pearsons Chi2-test för att undersöka graden av riskuppfattning beroende på socio-demografiska faktorer. Dessutom genomfördes nio samtalsintervjuer som ledde till en tematiserad sammanställning. Empiri: genom …
… used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation …
… concept proposals at a value that was produced. The proposals were tested in a consumer test. The last phase was processed by two concept proposals for a final result that are presented for Spotify. Results: A value added add-in payment service that goes under the working title …
