39 uppsatser · sida 1 av 3
Small scale internal consumer tests provide a company with a cheap way to get valuable information regarding their products advantages and flaws. Therefore the demand for possibilities to do this kind of test has increased. This report is part of a new sensory project at …
… antibacterial treatments have become increas-ingly common for the general consumer. These are often marketed as antibacterial and odor-free, but what is not clear is what kind of substances that are used to achieve the odor-free effect. Usually these are based on inorganic …
En studie i betydelsen av varumärkets styrka
Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer attitude. However, little is known about how co-creation affects the …
a potential approach to hurry up shelf-life tests on oat products
… program should be considered as the major limiting parameter, due to the consumers? interpretation, acceptance and preferences.
… to test a healthy energy dense drink based on oats targeted for the elderly consumers as a strategy to prevent malnutrition among elderly. The aim was further to test the energy dense drink on young active people, for comparison. The consumers? attitude was investigated through …
en experimentell kvantitativ studie
More often consumers demand instant dry soup that can be prepared with a water temperature below 100o C, which is currently not possible, because the dry soup becomes too thin when using water with a lower temperature. In this study, various kinds of starch studies were made to …
… in brochures, on the Internet and in newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels. This has been …
product development at Lindell's Gårdsslakteri
… a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the consumer’s needs and expectations and thereby be more likely to succeed. Lindell’s Gårdsslakteri AB is a local slaughter and meat …
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually …
effekter på upplevt reklamvärde och köpintention
… to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure …
… concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology …
skillnad i smak och GI-värde
… och jäst. Material och metod: Metoderna som användes var två olika konsumenttester för att bestämmaskillnader mellan de tre bröden, och en in vitro-metod för att bestämma GI-värde. Resultat: Resultatet visade att konsumenter känner skillnad mellan surdegsbröd och jästbrödoch …
The EU has decided that it should be possible for consumers to get information about the origin of the electricity they buy. Therefore, there is a need to examine different systems for electricity disclosure. In this thesis two ways of disclosure have been studied: ? Certificate …
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
