30 uppsatser · sida 2 av 2
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and …
… and the quantitative survey contains a questionnaire to shop assistants and consumers. Our empirical studies are based on these surveys. The results shows among other things that it is good if the company engage external persons who possess new knowledge. It is also important to …
En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
… of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category …
a review of brand valuation methods
… (CR), based on a literature review. Brands can build trust and loyalty among consumers and help them make their purchase decisions faster. In returns, this relation provides adequate wealth that enables corporate to develop their equipments and efficiencies. Likewise, brands …
The globalization of today’s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… the company’s offers and information, and to some extent, also to enjoy other consumer’s opinions. Through our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… the company’s offers and information, and to some extent, also to enjoy other consumer’s opinions. Through our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are …
En studie av skillnader i konsumenters uppfattning om eWOM
Purpose ? The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt. Approach ? Based on previous research an analytical model was …
… at Gina Tricot and a market research designed as a survey for potential consumers. The collected empirical data is analyzed from literature, scientific articles and electronic sources. The sources have dealt with CSR, customer behavior, brand, brand image and the fashion …
Uppsatsens syfte a?r dels att identifiera konsumenternas e-handelspreferenser men a?ven att ta reda pa? eventuella skillnader ga?llande anva?ndarpreferenser via smartphone respektive persondator. Uppsatsen identifierar e-handel som ett fenomen som blir allt starkare och som a?r …
En studie om hur e-handelsföretag använder sig av lojalitetsprogram
… what a loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method To take advantage of the companies? point of view and at the same the …
… qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this …
Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials …
… of time and scarceness of suitable places are impeding factors. In terms of perceptions of nature, we find similarities and differences between urban and rural areas. Forests and mountains are historically rooted natural environments that reflect a romantic view of nature, and …
Effekten av en varumärkeskris på konkurrerande svaga och starka varumärken inom en produktkategori
… companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate …
