11 uppsatser
”Kall hjärna, varmt hjärta och rena händer”
… football product that has created background for brand communication with the consumers. The club has a strong brand identity, that through its professionalism and ambition lead to progress regarding its position in the Swedish professional football league. This work has been …
En tematisk studie av mannen, kvinnan och konsumtionskulturen i Chuck Palahniuks Fight Club
… screenplay based on the same book. The questions are: Is the critique on consumerculture offered in Fight Club valid? What does Fight Club say about the relation between man and woman? Can the work be considered fascist? The critique against consumer culture is found valid and …
- En fallstudie på Nyby Torshälla Ridklubb
… is to get a deeper insight into how small service companies, in a business to consumer market on a local basis, strategically can work with their customer care. Method: The study was qualitative in its nature and was based on an inductive approach. The primary data has been …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level …
En studie i samarbete med IF Elfsborg
… football and examine how a first impression and response should be. Keywords Consumer behavior, customer loyalty, sports, football and first impressions
… by one in Malmö year 2012. Nespresso has a strong brand essence and wants consumers to perceive their coffee as a sensorial experience. Too consume coffee is a simple but refined lifestyle that offers timeless elegans. Through Nespressos stores consumers can experience the brand …
… strong resemblance, corporation can utilize this tool to get a stronger brand-consumer relation. Nevertheless, fan clubs is the tool, while it is the fans that are the core value. Wherefore it is crucial for companies to acknowledge their fans by implementing a fan club as a …
… on establishing and developing relationships with the customers. As the consumers today, much thanks to the Internet, have access to a lot of information, it raises awareness and gives the customer a greater choice of where and by whom she should buy. Conventional marketing …
Relationer finns runtomkring oss, såväl privata som offentliga. Även inom marknadsföringen utgörs grunden av relationer och under 90-talet spred sig relationsmarknadsföringen snabbt som begrepp. Relationsmarknadsföringens främsta syfte anses av somliga varar att skapa lojalitet …
Då konkurrensen mellan företag inom kläd- och modebranschen är hög erbjuder mångaföretag kundklubbar och lojalitetsprogram till sina kunder. Kundklubbar ska vara ett sättför företag att differentiera sig, men blir det en differentiering när de flesta företagerbjuder sina kunder …
