The possibility of applying Low Stress Stockhandling in reindeer
… LSS could benefit not only the reindeer, but also the reindeer herders and consumers of reindeer meat.
Uppsatser om consumer behavior
173 uppsatser · sida 9 av 12
"Hur dricker du?"
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually …
Det ekologiska valet
En konsuments väg till val av ekologiska livsmedel
This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein’s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical …
Öppet eller dolt?
En studie om viral marknadsföring på Youtube
… found that it was not a big difference in the spreading behavior of the consumers in terms of open versus hidden viral videos. The study shows that the companies should rather go with open viral videos because they will gain more brand exposure. If they use hidden videos they …
Finns den medvetna konsumenten?
en studie om konsumenters köpbeteende gentemot märkta produkter
Syfte: På senaste tiden har betydelsen av företags ansvar för sociala frågor och miljöfrågor, med andra ord arbete med CSR-frågor, ökat drastiskt. Konsumenter är en av intressentgrupperna som sätter press på företag att tillverka produkter på ett ansvarsfullt sätt. Dessa …
Sociala interaktionsvärden för ökat köpflöde
… concept proposals at a value that was produced. The proposals were tested in a consumer test. The last phase was processed by two concept proposals for a final result that are presented for Spotify. Results: A value added add-in payment service that goes under the working title …
Kundlojalitet inom svensk herrelitfotboll
En studie i samarbete med IF Elfsborg
… football and examine how a first impression and response should be. Keywords Consumer behavior, customer loyalty, sports, football and first impressions
Cause Related Marketing - En strategi för en Rosa framtid
… where competition between companies and products is constantly increasing and consumers are becoming more demanding, Cause Related Marketing (CRM) has become somewhat of a unique win-win strategy. This means that a company collaborates with a charitable organization to promote …
Varumärkesprofilering ? för modevarumärke i utvecklingsfas
… most suitable for the clothing collection. Theories about brand identity and consumer behavior laid the foundation for the dissertation. The thesis is based on a qualitative nature where interviews have been held with people from the target group, marketers and employees on …
En kvantitativ studie om köpbeslutsprocessen ? En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser
Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i …
Djurvänlig hantering av lantbrukets djur i samband med transport
… This will effect sizeable economic benefit to farmers, slaughterhouses and consumers. Stables and transport vehicles should be equipped with sufficient lighting as animals commonly exhibit aversion to darkness and prefer moving from a darker to a brighter space. Lighting should …
Collaborating for Corporate Social Responsibility
the case of conflict minerals in global supply chains
… they are converted into refined metals, they end up for example in electronic consumer products such as computers, cell phones and digital cameras, thus linking the severe human rights atrocities in the DRC with branded electronic companies. The topic has received wide attention …
På jakt efter den produkt som flytt - en studie om uppskjuten produktlansering och dess effekter
Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a …
Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam
… companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects …
Generiska strategiers påverkan på köpbeteenden - En studie av kunderna till två livsmedelsbutiker
… the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer …